Revenue management systems promise optimized pricing based on nearly inhuman calculations of supply and demand, exposure, booking curves, comps, historical pricing data and (in some cases) elaborate forecasting technologies. At the end of the day though, it's up to leasing associates to close the deal with prospects, and that's when the pricing conversation doesn't always stick to the script.
From persuasive, bargain-hunting prospects to associates motivated by their own job performance, occupancy numbers, or other factors tangential to optimized rent rates, pricing discussions with or without the power of revenue management aren’t guaranteed to work in favor of the property.
Join the 2013 Apartment Revenue Management Conference as we get a behind-the-scenes look at Secret Shopping and Pricing Discussions Gone Wrong. Featuring real video footage of secretly shopped leasing discussions, this elite presentation by Business Observations Principal Kris Wegener, Beacon Communities Marketing Director John Reardon, and moderated by Westlake Ventures Managing Partner Dirk Wakeham is sure to keep you on the edge of your seat.
Make sure to register today to access this exclusive look at never before seen hidden camera footage,a wider discussion on the strategic and tactical best practices for aligning staff personalities,and pricing systems for optimal results. If you’re searching for an eye-opening conference experience, you won’t want to miss this special presentation.