A lot has been said about the impacts of the recent recession. The one affecting our industry the greatest is the shift to a more renter-based nation, which is highlighted in NAA’s 2012 Survey of Operating Income & Expenses
in Rental Apartment Communities. People are choosing to rent rather than purchase items such as cars, major appliances and even the places they call home. It has created tremendous demand for apartments and for people to work in front-line positions, such as leasing consultants, maintenance technicians and property managers.
The apartment industry sees annual employee turnover rates that range from 30 percent to 40 percent. It’s often those entry-level positions of leasing consultant or maintenance technician that see the greatest churn as people move up the career ladder or to another company. Having a steady pipeline of qualified applicants to fill these positions is critical.
These positions are key to the success of apartment communities because they directly affect occupancy and resident retention rates. Leasing consultants must not only know how to sell their community to potential residents but also how to deliver great customer service. Maintenance technicians must be skilled problem-solvers and have the ability to work with customers from a wide variety of backgrounds.
NAAEI and the NAA-affiliated associations offer training to not only help employees who are new to the apartment industry but also those who took a job and after a number of months realized that they have found an exciting career with many opportunities for career growth. Our National Apartment Leasing Professional (NALP)
, Certified Apartment Maintenance Technician (CAMT)
and Certified Apartment Manager (CAM)
are designed to provide employees with the knowledge they need to succeed while also providing the industry credibility that comes with a professional designation. The NALP and CAM courses are even available online, so students have the flexibility to work at their own paces and study at times that are convenient for them.
The NALP and CAMT programs are particularly well-suited for employees who may be new to the industry. These courses introduce students to the apartment industry, cover topics they will need to do their jobs and require them to complete hands-on training (CAMT) or a market survey (NALP) of apartment communities in their area. Both courses have been created with input from industry experts.
Visit the NAAEI website
to learn more about any of these programs.