My 1997 high school yearbook's cover was one of those Magic Eye images. You know the 3-D craze of the 1990s that hid an image behind a collage of other images? I was part of the unfortunate crowd that had to pretend that I could see the amazing image that all of my friends could see. Thank God that craze is over because it was driving me insane.
QR Codes, or quick response codes, are the two dimensional bar codes that smart phone users scan to view more information such as a website or product. I noticed them about two years ago when I was deciding which baby food to purchase and I remember thinking, “What’s that? A new bar code?” Well, sort of. Faint memories of Magic Eye loomed.
Ever since then, they seem to be everywhere I go. The gas station…the salon…the bank… you get the idea.
If you read my other blogs, I have already confessed that I am a prime target for any type of marketing, especially electronic (by this I mean websites, blogs and emails). I am a full-time working mom, so I like conveniences and incentives for purchasing pretty much anything, like free shipping. Most people want these things, and I’m sure I’m not the only one who usually can’t be bothered with sniffing out deals or comparison shopping for smaller items.
So when I began to get requests from NAA staff about QR Codes, I knew this was something really clever. Talk about marketing genius—there is no cost to make QR Codes. All you need is a place for your visitors to land whether that’s a website or a Facebook page.
Think QR Codes are overkill? Maybe, but consider this: As more people turn to smart phones with higher levels of technology and consumers’ propensity for instant gratification, QR Codes are here to stay. So why not use them to your benefit?
Here’s how I make NAA’s QR Codes:
By the way, my friends say our yearbook cover was a Hawk, our high school mascot. I have yet to see anything to confirm this.