Geofencing allows apartment-community marketers to target potential new renters through new online avenues, including apps. Heather Sizemore of University Student Living shares her insights on using this passive marketing technique — and the data that accompanies it — to create stronger marketing strategies.
Ad blockers have been on personal computers for years, but with Apple’s latest operating system update, developers are bringing similar software to mobile devices to help with bandwidth and battery power. See how it may affect marketing efforts.
Technology has made communication easier and will continue to be a driving force. Social media, cybersecurity, cloud computing and video conferencing have already changed the workplace, and new technologies are on the rise.
Teenagers are making friends online in a number of outlets, such as social media and gaming. We discuss why apartment-community owners and managers should pay attention to their communication styles to better engage them when they become potential renters.