Bring the Human Touch to Software Programs | National Apartment Association

Bring the Human Touch to Software Programs


June 2014 Edition
Revenue Management and the Human Touch

Revenue management software programs continue to grow in both use and importance throughout the multifamily housing industry. Achieving the right balance between the technology and human input, though, remains a fairly major challenge for many. Neither software nor human capabilities alone are as successful as when they are working in tandem. No one knows this better than Bryan Hilton, Senior Vice President of Revenue Management at Simpson Housing, who recently sat down with us to discuss this very topic.


The Mobile Search Is Over! Adaptive Design Is the Answer
Due to the search habits and growth within the multifamily housing industry, it has become highly important for an apartment community or developer's website to satisfy multiple screen types. The questions that have to be asked include: "How does your site look on the smaller screen of a smartphone? A tablet? In the car?" If the answer is "Not too good," then it's not a matter of whether you are losing business, but how much you're losing. In this exclusive blog post, ATS Mobile President Bob Bentz writes that "adaptive design" is the best way to ensure your website won't turn off prospective residents.


RoboWall to Make Small Apartments Bigger
MIT Media Lab's Changing Places research group has been developing CityHome, an innovative design project that places a configurable robotic piece of furniture -- dubbed a RoboWall -- in apartments. This 182-square-foot mechanical box is designed to respond to residents' hand gestures, pulling components out to turn empty floor space into a bedroom, office, living room, or dining room, and tucking them back in when they are not needed anymore. Furthermore, apps can be installed in the RoboWall that can do everything from adjust an apartment's lights to turn on music.

Apartments Tailored for Limited Sight
The Cove at Thirwood Place in South Yarmouth, Mass., an assisted senior living apartment community, is marketing a new low-vision support services program complete with apartments outfitted with technology to help residents cook meals, read, and better manage their environment. Larry Lyford, director of sales and marketing at the community, noted that the units come complete with several gadgets, including a device that warns a user before his/her cup literally runs over and a computer mouse that reads and digitizes text, enlarging it on a flat TV screen. The apartments also come equipped with an iPad loaded with applications to scan bar codes; read money; and read aloud the resident's calendar, news, weather, and notes.
2014 NAAEI Rewind

Developer Envisions Apartments Getting Smarter
Developer Eric Tao of Avant Housing envisions a day when "smart" apartments are more common. "The next level is make every unit a smart unit," he states. "Wouldn't it be great if with every unit, you get your own IP address? Or you can control your unit through your phone and say, 'I'm going to be home in two hours, turn up the thermostat?'" Tao found a company that could create such a system for his Vara apartment building in San Francisco. However, his investors refused to support the $2,500 installation cost per apartment. One of his ideas was for the provider to set up the technology, then charge a monthly subscription for its use. While an agreement could not be reached, Tao hopes to revisit the idea for future projects.

NAA Click & Lease

Featured Jobs
Maintenance Technician
Lincoln Property Company

The Grand Campus Living Maintenance Technician is responsible for performing various maintenance functions that are necessary to maintain and enhance the value of the community. They work with the maintenance team to ensure that the quality of work meets the standards set by the company and the owner.

Maintenance Supervisor

The Maintenance Supervisor provides maintenance support and is accountable for delivering on our commitments to our residents. This includes quality move-in, resident satisfaction, quality and timely service and personal attention to our residents. The Maintenance Supervisor responds to our resident's service request and is instrumental in helping Pinnacle deliver superior customer service to our residents.

Make-Ready Technician
BH Management Services

Like to make things look their best? BH currently has a vacancy for a Make Ready Technician. This position is responsible for making units ready to be rented. The Make Ready Technician provides necessary repairs for all aspects of the units and is responsible for bringing units up to market ready condition. This position is required to be on call once a month.

Service Technician

VA-Glenn Allen
As a member of the MAA service team, the Service Technician assists the Service Manager. The Service Technician works under the general supervision of the Service Manager to ensure that all apartment homes and other property facilities are in good working order, with the goal being to exceed the standards in the industry.
Don't Miss the Multifamily Event of the Year  
There's still time to register for the biggest multifamily event of the year, the 2014 NAA Education Conference & Exposition. More than 7,000 professionals will be in attendance this year, along with Keynote Speakers Michael J. Fox, Barbara Corcoran and Kevin Harrington and Alex Sheen.
NAA logo The National Apartment Association (NAA) is America's leading advocate for quality rental housing. NAA's mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public.

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Career Growth and Opportunity  

Learn about the perks and benefits of working in residential property management and some of the reasons the industry provides career growth, stability and endless opportunities.