How to Think Like a Technologist | National Apartment Association

How to Think Like a Technologist


April 2014 Edition
A Landmark Decision to Embrace Data-Driven Marketing

More and more players in the apartment industry are using data-driven strategies that increase accuracy and efficiency without sacrificing the personal component of property management. In the last five or so years, the rise of technologies focused on creating, disseminating, and tracking marketing campaigns has given rise to a new cross-functional job description: "marketing technologist." One such professional is Lauren Curley, Marketing Director for Landmark Property Services Inc., who shares how she uses data-driven techniques to think like a technologist.


Mobile Applications Foster Community, Cut Costs
The mobile revolution continues to be a trend driver in multifamily housing. From the use of smartphones and tablets to paperless systems on managing documents, signature capture, and even creating a sense of community, apartment pros are searching for the best way to reach out to customers. Amber Ammons, Marketing and Training Director for Fore Property Company, blogs about how she and her staff are finding new ways to use mobile products to deliver the best opportunities to remain on the cutting edge.


Engage With Instagram
There are five ways apartment owners and managers can begin using Instagram to engage with current and future residents and improve resident retention. They range from showcasing the property with high-quality photographs of the most popular and attractive amenities to touting your resident referral program by sharing pics of residents who recently referred a friend and earned a bonus. Another tip is to host a monthly Instagram photo contest in which a favorite pic is selected and re-posted on the community's Instagram account. The winner is given photo credit and a gift card.

How to Keep Email From Taking Over Your Life
There are several strategies for minimizing an overwhelming inbox and maximizing productivity. They include everything from turning off notifications so as not to distract from the tasks at hand to choosing when to check in. For maximum productivity, it is recommended that checks be limited to just three times a day: first thing in the morning, after lunch, and near the end of the day. Another suggestion is to not make email your default method of communication. Email should be for the communication of facts, not feelings.
2014 NAA Education Conference & Exposition

A Lean, Clean Machine
Doing the laundry just got a little "smarter" thanks to an Internet-connected washing machine developed by Berg, a design and technology development based in London. The new machine features a streamlined user interface, and wash options are reduced to just a few frequently used presets. Another knob allows users to schedule loads by ending time rather than starting time. Dubbed Cloudwash, the machine communicates seamlessly with a smartphone app. Perhaps the best feature is a button that, when pressed, kills notifications completely for that session. It's one of Cloudwash’s smartest touches—a button that temporarily turns it back into a dumb washing machine.

Webinar Wednesday 2014

Featured Jobs
VP of Maintenance and Capital Planning
Winn Companies

The Vice President of Maintenance and Capital Planning has varied and extremely critical job responsibilities. They are primarily the following: provide leadership and guidance to the maintenance team so that Company maintenance standards are achieved and upheld at all properties under management; ensure that all our communities are planning and executing capital related spending in a timely and cost effective manner.

Military Community Director

CA-Fort Irwin
The community director has the primary responsibility of executing the Community Development Management Plan approved for the community, and is the direct report for the Community Manager(s), Leasing Manager, Marketing Manager, and Accountant (dotted line operational report functional report to CFO). Responsible to provide senior technical and operational support to Investment Manager for the development of policies and procedures pertaining to all types of multi-family housing managed by Pinnacle Military.

Lead Maintenance (Service Manager)
LumaCorp Inc.

The Service Manager is to keep the property maintained and operating 24 hours a day through effective leadership, team building and coaching. Train, implement and follow service programs, policies and procedures, including a monthly preventive maintenance program and inventory control system; must be able to assist in leading the other service staff and FOLLOW safe work habits through training and weekly and monthly meetings.

Service Technician

MAA is known in the apartment industry as a successful operator with a “hands-on” approach to property management. MAA strives to be proactive and cutting edge. MAA believes in a servant leadership philosophy that encourages our associates to serve others while staying focused on achieving results. The heart of the company however, lies within the associates. MAA believes their associates are the best in the industry and encourages work environments that supports the growth and development of strong and productive associates.
2014 Income & Expense Survey Open for Participation  
It's a win-win when your Company participates in the 2014 NAA Survey of Income & Expenses in Rental Apartment Communities. No other single source of apartment industry specific economic analysis can provide as valuable, accurate financial and benchmarking information. Participate this spring and receive a free copy of the results.
NAA logo The National Apartment Association (NAA) is America's leading advocate for quality rental housing. NAA's mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public.

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Event Highlights

A Career with Growth & Opportunity

Career Growth and Opportunity  

Learn about the perks and benefits of working in residential property management and some of the reasons the industry provides career growth, stability and endless opportunities.