THE FIRST TIME was the charm for Landmark Property Management Group Inc. According to the Q1 mystery shopping “Ellis Benchmark Report,” which ranks onsite leasing performance for the nation’s leading multifamily housing management firms, Landmark placed No. 1 with an average score of 98 percent in its first year of participation.
“It was quite an honor to see Landmark take the No. 1 spot among such a well-respected group of management companies, especially for our first time ever participating,” says Daniel Cunningham, Managing Director for Landmark, a Beverly Hills, Calif.-based residential and commercial property management company with more than 1,200 units in Southern California. “We obviously strive to do our best in all things, but we take special pride in our exceptional focus on being the very best leasing organization possible. I’m pleased to see our efforts reflected in these Ellis Benchmark results.”
Atlanta-based REIT Gables Residential was a close second, also with a benchmark average of 98 percent. Despite having the same benchmark average as Landmark, the company earned the No. 2 spot through Ellis’ statistical tie-breaking methodology.
Sequoia Equities Inc., Sares-Regis Group and Post Properties rounded out the top five. Of Ellis’ 37 clients, the lowest average score was 77.45 percent.
Q1’s overall average was 91.7 percent—the highest overall Q1 average in the history of the benchmark, matching Q1 2010. Scores were based on the answers to 10 key questions—including the first impression, selling a community’s features and benefits, and asking for a deposit—on each full shop conducted during Q1.
–NAA’s Lauren Boston