for leasing professionals, knowing the product from the inside out is an important step when communicating knowledge about a community to prospective residents.
There were times when I was performing as a traveling leasing professional that I was given just two days to learn the community before attempting to close leads. Part of this training involved completing a 22-page Product Knowledge Workbook that was so intensive that it included measuring windows, determining the nearest location where a money order was available and calculating average costs of utilities—just to name a few of the challenges.
This allows leasing professionals to get to know their communities intimately. When leasing agents have extensive knowledge of a community, it helps them learn what features and amenities are important to their prospects. Use these to sell the value of the community.
Source: Tracey Heitzman, CAS, Evolv Real Estate Solutions