You’ve just DELIVERED the perfect leasing pitch to a prospective resident, but you need that final one-liner to really drive the deal home. Following are 26 closing lines that work:
1. I have just one left of that model.
2. Do you like the (garden, townhouse, third floor) one best?
3. I find this to be the most ________ apartment home made.
4. You’ve made a good choice—that’s an excellent (location, style, etc.).
5. We have a special that includes ________.
6. We can guarantee the service you will receive will be the best.
7. Would you like me to reserve the style you like best?
8. Would a (ground floor, garden, etc.) home be best for you?
9. This apartment is more expensive, but it’s been proven that...
10. Don’t you agree that (this apartment has a lot of features, this is a very large apartment, etc.).
11. It may not be exactly what you had in mind, but since it’s our only one, why not take a look at it?
12. Would you like to be able to sign up for the free (Internet, maid service, parking) available with this apartment?
13. I believe I can offer the deluxe model for you at the same price. Let me check.
14. This is the last day before the price goes up.
15. We can guarantee the lower price for (________ time) if you sign the application today.
16. Is this what you wanted?
17. Do you prefer the model with or without (two-toned paint, the pool view, etc.)?
18. Why wait when you can move in now? Moving is a pain; let’s get it over with as soon as possible.
19. I can hold it until tomorrow morning if you like—this style is going fast and I don’t want you to miss out.
20. If you ever have a problem with your apartment, call me and I’ll take care of it.
21. Have you decided which apartment you like best?
22. This is the same model that I (or someone else) live in.
23. Yes, this style is popular. I’ve rented ________ of these already this (week, month).
24. You’re making the right decision. This is a great home for the price.
25. If you want to save (time, money, gas commuting, etc.),
this is the home that will help you do it.
26. Do you plan to rent an apartment today?
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Save These Dates
In a hurry? Tight budget?
Here are six fast and furious leasing and resident retention ideas you can implement in a snap.
August 24 – National Waffle Day
September 5 – Cheese Pizza Day
September 10 – Swap Ideas Day
September 13 – Fortune Cookie Day
September 18 – Cheeseburger Day
September 21 – World Gratitude Day
Apartment All Star Mindy Williams, RentandRetain.com, as presented at the 2010 NAA Education Conference & Exposition.