Welcome, you are not signed in.  |  Sign In  |  Create an Account  |  Login Help
Skip Navigation Links

Menu

Skip Navigation Links
January 2010
February 2010
March 2010
April 2010
May 2010
June 2010
July 2010
August 2010
September 2010
October 2010
November 2010
December 2010


 8 Seconds to Make a Good Impression on a Prospective Resident 

  

 Marketing Insider

When meeting a person for the first time, you have eight seconds to make a first impression from which they will base character judgments.

Eight seconds. That’s a very long time if you’re riding a bull. Not so long if you’re meeting a prospective resident.

What does your first impression look like? More importantly, what does your eight seconds look like on a bad day, when you’re stressed out about the budget, move outs, and your boss crawling up your back? Or how about on a day when the apathy for your current situation is overwhelming?

On top of only giving you eight seconds to make an impression, the human psyche also requires 10 interactions of a vastly different nature to change someone’s initial opinion about you.

A strong appearance in those first eight seconds doesn’t just apply to potential residents. It’s also important to make a good first impression when interviewing potential employees.

Don’t forget: Stand to greet your potential new resident when they enter the office and wear a nametag and introduce yourself. Those first eight seconds matter.

Source: Heather Blume, Behind the Leasing Desk

| More

Was this article helpful to you?

Current Rating
NAA's UNITS Magazine - June 2010 

Volume 34 
Issue 6