The millennial generation—approximately 50 million people between the ages of 18 and 29—is the only age group in the country that does not cite work ethic as one of its “principal claims to distinctiveness,” according to the Pew Research Center report “Millennials: Confident. Connected. Open to Change.”
The report found that millennials chose other traits to define themselves. Specifically, 24 percent said “technology use,” 11 percent cited “music/pop culture,” 7 percent went with “liberal/tolerant,” and 6 percent said “smarter.” In fact, only 5 percent noted their generation’s “work ethic”—the same percentage that selected “clothes.”
Among older generations, at least double that portion cited “work ethic” as indicative of their age group’s identity: 17 percent of boomers, 11 percent of Gen Xers and 10 percent of those 65 and older. The survey concluded, “Millennials may be a self-confident generation, but they display little appetite for claims of moral superiority.”
Source: NAA’s Industry Insider