Exhibitor Resource Center

Your Roadmap to Improved Exhibiting Performance & ROI from NAA’s National Suppliers Council (NSC)

NAA’s Exhibitor Resource Center is you and your team’s FREE, on-demand, 24/7 exhibiting productivity knowledge resource. You’ll find over $10,000 of proven-effective exhibit management tools, planning exercises, on demand webinars, topical articles and expert Q&A feedback to help you make sure every dollar and every hour you invest in exhibiting supports your company’s core business objectives and delivers measurable, financial value beyond cost.

Follow this proven-effective 5-step Exhibitor Success Program to:

STEP 1. GET CONTROL: Download & Use FREE Exhibit Management Tools 

 

• 16 Week Tradeshow Management Tool (Excel spreadsheet)
• Exhibiting Cost Control Tool (Excel spreadsheet)
• NAA Exhibiting and Financial Performance Metrics (Excel spreadsheet)

 

STEP 2. PLAN TO WIN: Schedule & Complete Strategic Planning Exercises

 

• Define Your Outcomes – 16-20 weeks prior to the show
• Design Your Visitor Experience – 12-16 weeks prior to the show
• Identify & Attract Your Ideal Visitors – 8-12 weeks prior to the show
• Manage Your Leads – 4-6 weeks prior to the show
• Measure Your Performance & ROI – 4 weeks prior to show & update after show

 

STEP 3. WATCH & LEARN: Topical Webinars Addressing Critical Success Factors​​​

 

• REPLAY: Power Strategies to Increase Brand Awareness, Drive Quality Booth Traffic and Leverage Exhibitor Marketing Opportunities
• REPLAY: Live Session: Apartmentalize New Exhibitor Web-Briefing: How to Have a Positive and Productive Exhibiting Experience
• REPLAY: Live Session: Inside the Mind of the Apartment Industry Buyer Panel Discussion
• REPLAY: How to Make Your NAA Exposition Exhibit Stand Out From the Crowd
• REPLAY: Meeting Attendee Needs: How to Develop Immersive In-Booth Learning Experiences
• REPLAY Webinar:How to Discover & Deliver Your Attendee-Focused Value Proposition
• REPLAY: Tradeshow Social Media Best Practices: Using Social Media to Build Your Brand & Drive Traffic
• REPLAY Webinar: Secrets of the Aisles: How to Execute More Effective In-Booth Interactions at the NAA Education Conference & Exposition
• REPLAY Webinar: State-of-the-Art Lead Management: How to Improve Lead Quality & Sales Conversion Fast
• REPLAY Webinar: Driving Exhibiting ROI: How to Measure and Report Exhibiting Results and Return on Investment

 

STEP 4. Gain Additional Ideas & Insights - Read Success Tips & White Papers:

 

Planning & Money Management:

• CEIR Industry Insight Report-How Exhibitors Can Improve Lead Quality and Sales Conversion
• What Role Should Show Location Play in Your Exhibiting Decision?
• Two Important Outcomes Your Exhibit Program Should be Delivering
• 7 Eye-Opening Exhibitor Facts and What You Need to Do About Them
• Exhibiting Dollars and Sense
• Lean Exhibiting: 29 Ways to Get More Bang for Your Tradeshow Buck
• Green Exhibiting: 24 Ways to Execute a More Sustainable Exhibit
• Planning to Win: Does Your Company Exhibit by Hope?

Your Exhibit:

• NAA's 2023 Stand-Out Exhibits Report and 2022 Stand-Out Exhibits Report can be viewed here! 
• Expect the Unexpected
• Why Should an Attendee Visit Your Booth?
• How to "Right-Size" Your Exhibit for Maximum Productivity and Profit
• Booth Location Blues: The Truth about Booth Location Impact on Success
• Exhibiting is a Contact Sport: How to Gain Purchase Consideration and Build Recall with Demonstrations

Promoting Your Exhibit:

• The Single Most Important Factor Impacting Exhibiting ROI
• Discover and Deliver Your Attendee-Focused Value Proposition
• How to Rewrite your Exhibitor Listing to Drive Traffic
• High-Impact Pre-Show Marketing
• Marketing Sponsorship Support Business Objectives and Deliver Measurable Value
• Integrating Social Media Into Your Exhibiting Program
• The Art of Smart Giveaways

Staffing:

• Tradeshow Attendee Rules of Engagement
• Staffing for Success
• Conducting a Successful Pre-Show Staff Meeting

Lead Management:

• Preparing for Lead Follow-Up Before the Show
• Lead Persistence: The Key to Tradeshow Lead Conversion
• Closed-Loop Lead Management

Measurement:

• Exhibit Measurement Made Easy

 

STEP 5.  Use the “Ask the Tradeshow Experts” email Q&A

NAA has made special arrangements with Jefferson Davis, America’s leading tradeshow productivity expert. You can submit questions on any exhibiting topic. Mr. Davis or one of his team of CTSM tradeshow experts will respond within 24-48 hours. Submit your question now

 

Having trouble with navigating your exhibitor dashboard? Watch the tutorial video NAA Staff created on YouTube!