We Are Apartments Campaign Video Earns Coveted 2013 Videographer Award

Contact: Jeff Oldham, Managing Director at SevenTwenty Strategies, 202/962-3955

WASHINGTON, Aug. 27, 2013 - The Association of Marketing and Communication Professionals (AMCP) awarded the National Multi Housing Council (NMHC), NAA and SevenTwenty Strategies its Videographer Award of Excellence. The 2013 Videographer Awards competition recognizes talented firms for best-in-class work in the video production field.

“This Videographer Award is a phenomenal highlight of the success and momentum of the apartment industry’s campaign, We Are Apartments,” said Pam Fielding, President of SevenTwenty Strategies. “We’re thrilled that this award helps underscore the far-reaching economic contributions being driven by the apartment industry and the good work being done by NMHC and NAA.”

“We’re happy to partner with SevenTwenty on this campaign video,” said Kim Duty, NMHC’s Senior Vice President of Public Affairs and Industry Initiatives. “By leveraging innovative video techniques and a terrific score, we’re able to bring our campaign messages to life while reflecting the design of the We Are Apartments website.”

Directed by SevenTwenty’s Vice President of Video Services, Bear Baker, the campaign video, “Where We Live” (www.youtube.com/watch?v=YFhljENChrk), showcases the $1 trillion contribution to the nation’s economy made annually by the apartment industry’s 35 million residents. Sponsored by NMHC and NAA, We Are Apartments promotes this growing industry and the need to construct new apartment buildings to meet demand. Within the next decade, Harvard University research suggests up to seven million new renter households will form.

“We Are Apartments prides itself on leveraging compelling design and cutting-edge communications vehicles to deliver our message,” said Rebecca M. Sullivan, NAA’s Vice President of Communications and Marketing. “This video is a great addition to our campaign’s communications platform.”

Now in its 17th year, the Videographer Awards (www.videoawards.com) is one of the video industry’s most coveted awards, commanding entries from thousands of communications professionals. This year’s winners were selected from more than 1,500 entries worldwide, with fewer than 12 percent of entries earning recognition. Signifying outstanding achievement in video and digital production, the Award of Excellence is awarded to those projects deemed written, produced, shot and edited in an exceptional manner. Learn more about AMCP at www.amcpros.com.

 

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About SevenTwenty Strategies
SevenTwenty Strategies is an integrated public affairs and public relations agency specializing in helping America’s most iconic brands listen to, engage and interact with their most important stakeholders — online and off. Learn more at www.720strategies.com.