Contact: Lauren Boston at 703-797-0678
ARLINGTON, Va. / April 9, 2014 – Blue Coda, the digital agency responsible for the National Apartment Association (NAA)’s website redesign, received the Web Marketing Association’s 2014 Internet Advertising Competition Award for Best Associations Website—the top prize in the category.
By switching platforms and making the site more user-friendly to leverage the collaboration aspects of NAA’s over 63,000 members, NAA’s redesigned site has experienced 11.5 percent more overall website traffic since its launch in May 2013. Unique visitors are currently up 34 percent and page views are also up 12 percent this year.
“We are honored that NAA’s website was recognized in this award by the Web Marketing Association,” said NAA President & CEO Doug Culkin. “NAA’s Web Manager, Julie Barden, and Manager of Digital Content, Mary Scott, worked closely with Blue Coda to launch the redesigned website and their hard work was critical to this achievement. This recognizes that www.naahq.org is a leader among our trade association peers’ sites.
The Web Marketing Association created the Internet Advertising Competition in 1999 to recognize outstanding online advertising in all of its various forms. Judges represent all aspects of the advertising and Internet fields and evaluate entries based on creativity, innovation, impact, design, copywriting, use of the medium and memorability.
The National Apartment Association (NAA), currently celebrating its 75th anniversary, is America’s leading advocate for quality rental housing. NAA’s mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public. As a federation of more than 170 state and local affiliates, NAA is comprised of over 63,000 members representing more than 7 million apartment homes throughout the United States and Canada. For more information go to www.naahq.org.