WASHINGTON/ June 26, 2014- NAA and industry partner NMHC’s multimedia “Apartments. We Live Here.” campaign has won the American Society of Association Executives’ (ASAE) Gold Circle Award of Excellence, the highest honor and "best in show" award in recognition for the top association marketing and communications program across all categories. The campaign was selected from nearly 200 applicants around the world.
The Award of Excellence is part of the association leadership organization's annual Gold Circle Awards program. In addition to the Award of Excellence, it was announced earlier that the campaign received top honors in the categories of Innovative Communications, Integrated Communications Campaign and Media/Public Relations. ASAE also selected the campaign for a merit award in the website category.
The ongoing campaign has earned multiple design and video awards, as well as national recognition from public relations industry publications. The campaign's centerpiece is the www.WeAreApartments.org website, an info-driven digital experience with unique features—including an animated infographic, interactive state, metro and district area map and an online calculator that tallies the economic contribution of any number of apartments based on location.
For more than 20 years, the National Multifamily Housing Council (NMHC) and the National Apartment Association (NAA) have partnered on behalf of America’s apartment industry. Drawing on the knowledge and policy expertise of staff in Washington, D.C., as well as the advocacy power of 170 NAA state and local affiliated associations, NAA and NMHC provide a single voice for developers, owners and operators of multifamily rental housing. One-third of Americans rent their housing and 35 million people live in an apartment home.