Contact: Lauren Boston at 703-797-0678
ARLINGTON, Va. / May 22, 2014 – NAA’s Staff Writer and Manager of Public Relations, Lauren Boston, is one of the contributing authors to PR News’ new Media Relations Guidebook, Vol. 2. The guidebook contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft. Boston’s article, “The Grind: Building Relationships Over Coffee and a 140-Character Message” is one of over 60 contributions on building long-lasting relationships with journalists and media pitching.
To order the book, use the code “CONTRIBMR” and save $50.
The National Apartment Association (NAA), currently celebrating its 75th anniversary, is America’s leading advocate for quality rental housing. NAA’s mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public. As a federation of more than 170 state and local affiliates, NAA is comprised of over 63,000 members representing more than 7 million apartment homes throughout the United States and Canada. For more information go to www.naahq.org.