The National Apartment Association (NAA) and the National Multi Housing Council (NMHC) have teamed to introduce the integrated "Apartments. We Live Here" campaign. It tells the story of how in communities across the nation, apartments help people live in a home that is right for them. Utilizing print, radio, and digital ads, as well as direct mail and Internet, the campaign highlights the approximately 35 million apartment residents building their lives and the $1.1 trillion economic contribution the industry and its residents add to the U.S. economy each year. "Our population is changing and we need housing options like apartments to keep up," said Greg Brown, NAA Senior Vice President of Government Affairs. "We need more housing choices for America, which is what the 'Apartments. We Live Here' campaign is all about." The first wave of the campaign, which highlights the personality of apartment residents through snapshots of their daily lives, began in Washington, D.C. earlier this month.
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