NAA Industry Insider: How Trading Size for Frills Is Fueling U.S. Apartment Boom

Young professionals are paying top-market rents to live in new upscale apartment towers sprouting in Nashville and other downtown areas across the nation. In doing so, they are sacrificing living space for a prime urban location and such extras as dog-washing stations, poolside Wi-Fi, and even on-site cooking classes. Developers are finding themselves in the biggest U.S. apartment-construction boom in almost a decade. As a result, more and more are shrinking the size of new units so they can command luxury rates without narrowing the pool of potential residents.

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