NAA Industry Insider: The Art of Networking

Anyone who has been to a lot of networking events, conferences, and other things of that nature will typically come away from them with a pocket full of business cards. Wall Street Journal columnist Gary Vaynerchuk writes: "I am completely baffled by the number of people who think 'good networking' is predicated on the distribution of business cards; that giving a card to anybody in the room is somehow meaningful or useful. This is a massive misconception." He offers some suggestions for better networking, such as go and find other like-minded individuals, invite them out to dinner as a group, and then pick up the check. Vaynerchuk goes on to write that networking is something that he takes a lot of pride in.

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