NAA Industry Insider: Apartment Industry Pushes Economic Impact Message

Earlier this year, the National Apartment Association (NAA) and the National Multi Housing Council (NMHC) launched a campaign to increase awareness among policymakers of the apartment industry's economic impact. "After the housing collapse people are thinking differently about housing overall and the role rental properties play in the economy," says NMHC's PR Director Jim Lapides. “The apartment industry didn't over-build and face the same collapse that the single-family housing sector did. The apartment industry is a strong, important part of the housing market, and it was time for us to tell that story." The organizations worked with George Mason University economist Stephen Fuller to create a report highlighting the economic impact apartments bring to communities nationwide. Trade, business, finance, and real estate reporters and bloggers were targeted in 12 markets that have large apartment footprints and are home to key members of Congress.

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