NAA Industry Insider: 10 Things Generation X Won't Tell You

Many Gen Xers are in bad shape economically, and that is because they bought their first homes just prior to the housing market's crash. Surging house prices during the first part of this century helped build wealth for people who bought homes prior to 2000. But many people now in their 30s and 40s purchased at bubble prices and are still feeling the negative effects today. Consider that from 2007 to 2010, the median net worth of Gen Xers fell by 45 percent, according to Pew, with declining home equity accounting for the lion's share of the drop. Housing finances and net worth are just some of the many detailed characteristics described by Marketwatch columnist Quentin Fottrell. Others include spending power, marketing and the battle of the sexes in the office. Marketers and the media are largely ignoring Generation X (which comprises people born between 1965 and 1980), writes Fottrell.

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