IRO Related Articles
This area highlights units Magazine articles and NAA Affiliate publication articles of interest to IRO members.
 View the most recently posted IRO-related units articles in the right-hand column, or click on the links below to read articles about:
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Clearing Up ADA and FHAIt is not unusual to hear questions about the Americans with Disabilities Act (ADA) or to have multifamily housing professionals refer to the ADA when they really mean the FHA –Fair Housing Act. |
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Getting SoakedWith tightening water quality standards and aging infrastructure driving up water rates around the country, some apartment owners are turning to submetering to protect their bottom line.
Measurable SavingsAn Energy Star benchmarking tool helps apartment management teams focus on keeping energy consumption and costs under control.
Using Pricing to Optimize Lease LengthBy using lease expiration management to develop rent rates that encourage optimal lease terms, some companies are taking revenue management one step further.
What Revenue Management is NotKnowing what to expect from revenue management—and what’s off the table—can help apartment companies make knowledgeable decisions about investing. Cautious OptimismEconomic indicators seem to be flashing signs of continued improvement for the apartment industry in 2012. Counting on CollectionsCustomized and integrated collections processes and auditing help apartment management companies improve their bottom lines and improve accuracy. Just Wait 'Til Next YearThe apartment industry greatly outperformed the underachieving U.S. economy in 2011. In 2012, multifamily housing should continue to thrive as the country hopes to shed its muddling ways and move toward prosperity.
With Rent Recovery Things Are Looking UpApartment communities are effectively communicating this to residents during renewals and are investing the additional revenue into property improvements and are rewarding investors. |
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I’m Not Crazy, I’m Just Not YouBy learning about the behaviors and preferences that make up their personalities, apartment industry professionals can improve the quality of their workplace interactions. NMHC Top 50New Rankings Reflect Apartment Industry Recovery How to HireWith a workforce in flux, property management executives are implementing increasingly sophisticated hiring strategies to ensure their firms are stocked with top talent.
Pondering the Talent PuzzleThe real estate industry will soon experience a shock of epic proportions when the lack of qualified talent far exceeds the growing demand.
Trading Heels for a HammerOne Texas property manager rolls up her sleeves to earn her CAMT designation and gain a better understanding of the life of a maintenance technician.
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Call of Fame Is the AnswerLeasing professionals at Alliance Residential who are eager to improve their phone-call conversion rate are all ears, thanks to the company’s new Call of Fame program.
Don’t Get Chester’dA sleazy character helps one California apartment management company separate itself from the competition with humorous marketing videos. With Rent Recovery Things Are Looking UpApartment communities are effectively communicating this to residents during renewals and are investing the additional revenue into property improvements and are rewarding investors. Rent Past DueEnforcing rent payment deadlines is a critical step toward reducing resident delinquency.
Better Bring the BandwidthSurvey reveals that students demand high-quality Internet access—and they’re willing to relocate if speeds don’t meet their expectations. Crowds Flock to Online Deals!The exploding growth of social commerce sites such as Groupon and LivingSocial provide apartment marketers with new ideas. Go Ahead, Check Our RatingsOne apartment owner has created a central repository for online feedback to help market its happy residents to prospective customers. Online AttractionUsing five key tactics, apartment marketers can ensure their websites are performing at the highest level, delivering measurable results and, ultimately, more leases. QR Codes: Fab or Fad?If a barcode and a crossword puzzle had a love child, it would be the Quick Response (QR) code. Going DarkTurning off a marketing source is one way to see how well it's producing traffic and leases. But is losing those leads worth the risk? Systematic ScreeningWith resident screening, e-leasing and collections integrated into a single software system, owners are saving time and money. 12 Things Residents Have Done that Shocked MeLike many who have made their career managing apartment communities, Community Manager Jessica Kennard, of Fogelman Management Group in Lee’s Summit, Mo., has had more than a few adventures. Smile, You’re on Candid CameraApartment employees have a lot to learn from mystery shops caught on video—once they get used to seeing themselves on the screen. The 3-D ExperienceLeasing agents rely on colorful three-dimensional floor plans to overcome objections and close sales.
Teachable MomentsFour prominent student housing executives engaged in a lively discussion about off-campus rental housing trends during NAA’s annual Student Housing Conference & Exposition in February in Las Vegas. |
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Systematic ScreeningWith resident screening, e-leasing and collections integrated into a single software system, owners are saving time and money. Carrying a Unified MessageNAA’s annual Capitol Conference, held March 13-16 in Washington, D.C., provided a forum for a record number of NAA members to carry a loud and unified message to their representatives and senators during face-to-face meetings on Capitol Hill. Crowds Flock to Online Deals!The exploding growth of social commerce sites such as Groupon and LivingSocial provide apartment marketers with new ideas. |
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Furniture That FitsStudent housing communities can stand out from the crowd with trendy, durable furniture. LED Flipping the SwitchApartment owners seek energy efficient alternatives as incandescent light bulbs are phased out. Repair or ReplaceFollowing are tips to help determine whether to repair older refrigerators or get rid of them. Paint By NumbersThe correct planning and application can make painting projects as easy as 1-2-3. Curbside EnthusiasmTry these eye-catching—and cost-effective—ways to boost curb appeal and encourage community involvement. Competing for Company PrideOne maintenance supervisor encourages team members to participate in Maintenance Mania events by offering unique incentives. 12 Things Residents Have Done that Shocked MeLike many who have made their career managing apartment communities, Community Manager Jessica Kennard, of Fogelman Management Group in Lee’s Summit, Mo., has had more than a few adventures. Heat + PowerAn apartment developer invests in 16 highly efficient CHP systems and earns generous energy savings.
Measurable SavingsAn Energy Star benchmarking tool helps apartment management teams focus on keeping energy consumption and costs under control.
Practice Makes PerfectVan Rooy Properties’ unprecedented sweep of the National Maintenance Mania Championships was no stroke of luck. It was the result of year-round training and extraordinary support from the company’s owner. Always in ServiceEnsuring common-area laundry equipment is reliable and well-maintained is an essential component of resident retention.
Supply SavingsFollow these four steps to keep your maintenance department’s budget in the black.
Trading Heels for a HammerOne Texas property manager rolls up her sleeves to earn her CAMT designation and gain a better understanding of the life of a maintenance technician.
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UNITS June Cover Story: Room With A ViewGen Y residents are driving interior design and architectural trends characterized by open floor plans and all-inclusive clubrooms. For these residents, it’s about the party, not the personal time.
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Giving Residents a Voice in Social MediaMany in the apartment industry continue to try to figure out the most effective way to use social media to improve their marketing, reputation among residents and community culture. Puppy LoveOne senior housing community adopts a therapy dog to provide residents with companionship and affection. Call of Fame Is the AnswerLeasing professionals at Alliance Residential who are eager to improve their phone-call conversion rate are all ears, thanks to the company’s new Call of Fame program.
LED Flipping the SwitchApartment owners seek energy efficient alternatives as incandescent light bulbs are phased out. Achieving a MilestoneReaching a 45 percent renewal rate in student housing can be accomplished if it’s the company’s ultimate goal. Don't Sweat the Small StuffFrom burn marks to flooding, renters insurance protects owners, managers and residents from damage of nearly any type. Cautious OptimismEconomic indicators seem to be flashing signs of continued improvement for the apartment industry in 2012. Counting on CollectionsCustomized and integrated collections processes and auditing help apartment management companies improve their bottom lines and improve accuracy. Just Wait 'Til Next YearThe apartment industry greatly outperformed the underachieving U.S. economy in 2011. In 2012, multifamily housing should continue to thrive as the country hopes to shed its muddling ways and move toward prosperity.
Now That’s A Great IdeaBy holding regular monthly meetings designed specifically to brainstorm ideas from every staff member, communities can discover how to improve operations. Home At LastApartment management companies’ generosity is helping homeless families build their confidence and economic standing. HUD Issues Bed Bug Guidelines for ApartmentsThe U.S. Department of Housing and Urban Development (HUD) has recently issued guidelines on how to prevent and control bed bug infestations for HUD-insured and HUD-assisted multifamily housing properties. Don’t Get Chester’dA sleazy character helps one California apartment management company separate itself from the competition with humorous marketing videos. Your Customer: Have You Seen Me?By listening to residents throughout the lease term, including during focus groups, property managers can improve key success metrics across the board. With Rent Recovery Things Are Looking UpApartment communities are effectively communicating this to residents during renewals and are investing the additional revenue into property improvements and are rewarding investors. Rent Past DueEnforcing rent payment deadlines is a critical step toward reducing resident delinquency.
Crowds Flock to Online Deals!The exploding growth of social commerce sites such as Groupon and LivingSocial provide apartment marketers with new ideas. Mobile MultifamilyWith more and more renters glued to their smartphones, mobile Web access and apps are transforming the apartment industry. Go Ahead, Check Our RatingsOne apartment owner has created a central repository for online feedback to help market its happy residents to prospective customers. Hitting the HillNAA members met with members of Congress in a record-breaking 206 visits to address the apartment industry’s top policy issues. Online AttractionUsing five key tactics, apartment marketers can ensure their websites are performing at the highest level, delivering measurable results and, ultimately, more leases. Worldly InvestmentsThe global apartment market represents a tremendous and growing opportunity if companies doing business abroad adjust to cultural and business challenges. Seeking Simpler SyndicationILSs share communities’ pricing and availability across hundreds of partner websites. Owners are working with ILSs to streamline the process and ensure content is accurate.
Systematic ScreeningWith resident screening, e-leasing and collections integrated into a single software system, owners are saving time and money. 12 Things Residents Have Done that Shocked MeLike many who have made their career managing apartment communities, Community Manager Jessica Kennard, of Fogelman Management Group in Lee’s Summit, Mo., has had more than a few adventures. Smile, You’re on Candid CameraApartment employees have a lot to learn from mystery shops caught on video—once they get used to seeing themselves on the screen. Cable IncludedWhile considered passé at many conventional communities, bulk video and Internet access agreements still make sense for student living communities.
Always in ServiceEnsuring common-area laundry equipment is reliable and well-maintained is an essential component of resident retention.
Supply SavingsFollow these four steps to keep your maintenance department’s budget in the black.
Teachable MomentsFour prominent student housing executives engaged in a lively discussion about off-campus rental housing trends during NAA’s annual Student Housing Conference & Exposition in February in Las Vegas. |
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Furniture That FitsStudent housing communities can stand out from the crowd with trendy, durable furniture. LED Flipping the SwitchApartment owners seek energy efficient alternatives as incandescent light bulbs are phased out. Curbside EnthusiasmTry these eye-catching—and cost-effective—ways to boost curb appeal and encourage community involvement. Heat + PowerAn apartment developer invests in 16 highly efficient CHP systems and earns generous energy savings.
Measurable SavingsAn Energy Star benchmarking tool helps apartment management teams focus on keeping energy consumption and costs under control.
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Giving Residents a Voice in Social MediaMany in the apartment industry continue to try to figure out the most effective way to use social media to improve their marketing, reputation among residents and community culture. Homes Fit For HeroesOwners donate apartment homes to wounded U.S. Special Operations warriors and their families to help ease the pain of healing. Puppy LoveOne senior housing community adopts a therapy dog to provide residents with companionship and affection. Repair or ReplaceFollowing are tips to help determine whether to repair older refrigerators or get rid of them. Home At LastApartment management companies’ generosity is helping homeless families build their confidence and economic standing. Safe and SeniorOne organization’s crime-free program helps senior living community managers work together with residents and police to keep homes secure. HUD Issues Bed Bug Guidelines for ApartmentsThe U.S. Department of Housing and Urban Development (HUD) has recently issued guidelines on how to prevent and control bed bug infestations for HUD-insured and HUD-assisted multifamily housing properties. Don’t Get Chester’dA sleazy character helps one California apartment management company separate itself from the competition with humorous marketing videos. Your Customer: Have You Seen Me?By listening to residents throughout the lease term, including during focus groups, property managers can improve key success metrics across the board. Curbside EnthusiasmTry these eye-catching—and cost-effective—ways to boost curb appeal and encourage community involvement. Rent Past DueEnforcing rent payment deadlines is a critical step toward reducing resident delinquency.
Crowds Flock to Online Deals!The exploding growth of social commerce sites such as Groupon and LivingSocial provide apartment marketers with new ideas. Mobile MultifamilyWith more and more renters glued to their smartphones, mobile Web access and apps are transforming the apartment industry. Online AttractionUsing five key tactics, apartment marketers can ensure their websites are performing at the highest level, delivering measurable results and, ultimately, more leases. Going DarkTurning off a marketing source is one way to see how well it's producing traffic and leases. But is losing those leads worth the risk? Systematic ScreeningWith resident screening, e-leasing and collections integrated into a single software system, owners are saving time and money. 12 Things Residents Have Done that Shocked MeLike many who have made their career managing apartment communities, Community Manager Jessica Kennard, of Fogelman Management Group in Lee’s Summit, Mo., has had more than a few adventures. |
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Don't Sweat the Small StuffFrom burn marks to flooding, renters insurance protects owners, managers and residents from damage of nearly any type. Safe and SeniorOne organization’s crime-free program helps senior living community managers work together with residents and police to keep homes secure. HUD Issues Bed Bug Guidelines for ApartmentsThe U.S. Department of Housing and Urban Development (HUD) has recently issued guidelines on how to prevent and control bed bug infestations for HUD-insured and HUD-assisted multifamily housing properties. Getting SoakedWith tightening water quality standards and aging infrastructure driving up water rates around the country, some apartment owners are turning to submetering to protect their bottom line.
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Furniture That FitsStudent housing communities can stand out from the crowd with trendy, durable furniture. Homes Fit For HeroesOwners donate apartment homes to wounded U.S. Special Operations warriors and their families to help ease the pain of healing. Puppy LoveOne senior housing community adopts a therapy dog to provide residents with companionship and affection. Achieving a MilestoneReaching a 45 percent renewal rate in student housing can be accomplished if it’s the company’s ultimate goal. Safe and SeniorOne organization’s crime-free program helps senior living community managers work together with residents and police to keep homes secure. Safe and SeniorOne organization’s crime-free program helps senior living community managers work together with residents and police to keep homes secure. Better Bring the BandwidthSurvey reveals that students demand high-quality Internet access—and they’re willing to relocate if speeds don’t meet their expectations. Crowds Flock to Online Deals!The exploding growth of social commerce sites such as Groupon and LivingSocial provide apartment marketers with new ideas. QR Codes: Fab or Fad?If a barcode and a crossword puzzle had a love child, it would be the Quick Response (QR) code. Worldly InvestmentsThe global apartment market represents a tremendous and growing opportunity if companies doing business abroad adjust to cultural and business challenges. Confessions of a College StudentStudent panelists offer their insights on helicopter parents, the need for (Internet) speed and what they really look for in their apartments. Heat + PowerAn apartment developer invests in 16 highly efficient CHP systems and earns generous energy savings.
Cable IncludedWhile considered passé at many conventional communities, bulk video and Internet access agreements still make sense for student living communities.
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