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 NSC Mailing List Segmentation Options 

Following are examples of suggested NAA member segments to use in determining the target groups for your mailing list rental. Please indicate the groups you would like to target on the NSC Mailing List Rental form.

Member Segment
Associate Individuals that work for industry vendors.
Management Company CEOs Individuals that hold the top position at management companies.  They have CEO, President, Partner or Owner in their job title.
Executive Level at Management Company Individuals that work for management companies and have the title of VP or other C level position (ex. COO, CFO, CIO) in their job title.
Regional (Mid) Management personnel Individuals that work for management companies and have Director, District, Regional, Operations, Multistate or National in their job title, and individuals that work for a management company’s regional office but do not have a job title on file.
Management Company personnel Individuals that work for management companies (head office) but do not have a job title on file or one that cannot be defined into one of the groupings above.
Onsite Personnel Individuals working at communities or properties.  These are typically Community Mangers, Leasing Professionals, and Maintenance personnel.
Owner/IRO Independent rental owners with fewer than 500 units.

Member Counts by Member Segment and Unit Range
  0 1-100 101-500 501-1000 1,000-2000  2001-5000 5001+ Total 
Associate 12,995             12,995
Management
Company CEOs
81 134 116 52 48 42 29 502
Management Company,
Executive Level
 
35 14 64 41 50 79 66 349

Regional/Mid-
Management Personnel

51 12 128 60 71 87 53 462
Management Company
Personnel
788  935 1,260 547 445 454 254 4,683
Onsite Personnel 1,910 4,370 11,486 571 179 79 59 18,654
Owner/IRO 2,094 18,505 897 0 0 0 0 21,496