A1 - Track:

Executive
Stay Grounded During Tumultuous Times & Prepare for the Best Years in the Multifamily Housing Industry
Christopher Lee, CEL & Associates

With over 30 year of experience, Chris Lee is one of our industries most sought-after advisors and futurists. Chris will identify and elaborate on the dynamic trends currently reshaping the industry… and those on track to do so in the future. Learn what residents want, what emerging markets look promising, and the latest developments in talent and compensation.

A2 - Track:

Development & Rehab
Going Green: Best Practices in the Multi-Family Housing Industry
Moderator: Gary Hofstetter, New Boston Management Services, Inc.
Panelists: Brian Keller, Oakwood Properties
Maureen Mahle, Steven Winter Associates, Inc.
Henry Pye, JPI Partners, LLC
David Woodward, Laramar Communities, LLC

Should you be Thinking Green for Your Community? Everywhere you turn Going Green seems to be on the minds of people in business and the community around us. What are people in the Multi-Family Industry doing to meeting the challenges of creating energy efficient, sustainable projects? Join this panel as they discuss what’s been done, what is in the works and how “Going Green” has affected our industry.

A3 - Track:

Human Resources
Hire the Best; Ditch the Rest (A Simple Human Resources Strategy for Exceptional Results)
Richard George, NOI Coach, Inc.

This session highlights proven team building strategies by identifying the "12 Types" of employees. Arming supervisors with the tools to identify the right "Types" during the recruiting process to prevent dealing with the same toxins running through the veins of their team. It has been said time and time again that if we continue to do what we have always done, we will continue to get the result that we have always gotten. This adage is true when it comes to building teams. It is time to do something different and not only get a different result, but an exceptional result. "Appropriately Irreverent" in its presentation this session will embrace the concepts of variable stimulus, interactivity, and fun, making it informational as well as entertaining.

Specialty Housing
Accessibility Issues - They're Not Just for Architects Anymore
Theresa Kitay, esq., Attorney at Law, Law Office of Theresa L. Kitay

Receive essential, up to date and practical information on issues involving accessibility for people with disabilities in multifamily housing. Subjects for this course include an update on recent litigation and interpretations, how accommodations and modifications can be part of an accessibility plan, and verification procedures and accessibility requirements for all multifamily housing.

A5 - Track:

Independent/Small Owner
Fair Housing - Who's Got You Covered?
Nadeen Green, For Rent Media Solutions
DJ Ryan, Kimball, Tirey & St. John, LLP
Anne Sadovsky, CSP, CAM, CAPS, RAM, Anne Sadovsky, Inc.

Those who teach or represent property managers in fair housing matters often hear owners and executives confidently assert that they’ll be OK even in the event of a fair housing case, "After all, we have insurance!" The reality is that the language of a liability policy may mean that coverage is not provided.  And even if there is coverage, there are many other issues to address. Is legal representation covered?  What about a settlement (and does the property manager or the insurance company make this important decision?)? Do the laws in certain of the States in which the property manager has communities actually preclude the coverage even if it is in the overall policy? Can a property manager lose tax credit status because of a settlement? These are only some of the many questions that should be considered, explored and understood by anyone with responsibilities for risk management in our industry.

A6 - Track:

Personal Development
The Radical Leap: Extreme Leadeship at Work and Beyond
Steve Farber, Extreme Leadership, Inc.

In this chaotic and extreme age, business leaders must demonstrate an unprecedented level of passion, determination, foresight, dedication and fearlessness.  People won’t follow empty rhetoric, but they will respond to significant, meaningful and dramatic action.  As an Extreme Leader, you need the ability to influence, the power to transform and the courage to change the world of your company, your customers and your industry.  In The Radical Leap, Steve shows you how to use the LEAP framework—Love, Energy, Audacity and Proof—to do just that—and radically improve your organization and your life.

A7 - Track:

Marketing & Leasing
The Next Generation of Hispanic Marketing!
Elsa Morales, For Rent Media Solutions

According to the 2002 National Survey of Latinos, conducted jointly by the Pew Hispanic Center and Kaiser Family Foundation, the primary language spoken among U.S. Hispanics varies by generational level. Among first-generation Hispanics, 72 percent of Spanish-dominant Hispanics speak Spanish, 24 percent are bilingual and just 4 percent are English-dominant. There is no real surprise in these numbers, for most people. However, among second-generation Hispanics, 46 percent of U.S. Hispanics are English-dominant, 47 percent are bilingual and just 7 percent are Spanish-dominant. These numbers appear to be the inverse of first-generation Hispanics. And finally, among third-generation Hispanics, 78 percent are English-dominant, 22 percent are bilingual and 0 percent is Spanish-dominant.  However there is one motivating factor that remains the common denominator amongst this Hispanic renter – cultural relevance.

A8 - Track:

Wild Card!
Multi-Faceted Utility Management Equates to a Bigger Bottom Line
Michael Radice, NWP Services Corporation
Mark Van Tilburg, Archon Residential Management, L.P.

Consider that today; most time-constrained property managers receive dozens of utility bills each month to audit and process, creating a costly administrative challenge.  In fact, according the Institute of Accounts Payable Professionals (IAPP), each invoice processed internally can cost organizations $5-$10 in hard costs and time spent.  Outsourced bill processing reduces these costs by nearly 50 percent and simplifies property management operations by removing the administrative burden of opening, auditing, coding, inputting and paying every utility bill delivered to the property. Join the discuss as this session explore how multifamily owners and managers who rely on outsourced utility bill processing save time, reduce payment errors, gather critical usage information and, most importantly, increase their portfolio’s profitability.

A9 - Track:

Shared Interest Roundtables
Training & Development Professionals
Facilitator: Susan Weston, CAM, CAS, Pinnacle Realty Management Company

A learn and share opportunity for those responsible for training in their organization.  Join peers and colleagues as we explore four areas of interest:

• Web Learning – We’re Saving Travel, but What are We Learning?
• Area Trainers – Recruiting, Selecting, Maximizing their Return
• ROI – Measuring Learning to its True Point of Impact
• Walk the Talk – Company Systems that Support Training

Bring both your ideas and needs to this exchange.  Learn from the people who wear your shoes!

10:30 a.m. - 12:00 p.m.

B1 - Track:

Executive
2008 MONITOR Perspective: Passion For Precision
Ann Clurman, Yankelovich, Inc.

Yankelovich Senior Partner, Ann Clurman., provides thought leadership, strategic vision, business planning and comprehensive oversight to the Yankelovich MONITOR, the longest running, most in-depth study of consumer value and lifestyle trends available anywhere. She has in-depth experience translating MONITOR research into growth opportunities for a wide range of client industries, including personal care, healthcare, retail, telecommunications, advertising and media. Described by US News and World Report magazine as “one of the best researchers and generation-watchers,” Ann is a nationally recognized authority and lecturer on American consumers.  Definitely a session you won’t want to miss.

B2 - Track:

Development & Rehab
Maximize Your Rehab Budget
Dan Lieberman, Horizon Management Group

In this session you will see recent examples of renovation projects from a variety of renovation specialists (both in size and building class), learn what rehab choices draw in the most renters and result in the biggest returns in increased rents, how to enhance both the physical and emotional appeal of the property at the right cost and how to create a successful renovation even in a down market and common pitfalls and mistakes to avoid.

B3 - Track:

Human Resources
Lead, Follow or Get out of the Way: Skills for Driving, Training, Motivating & Maintaining Excellence
Toni Blake, Totally Toni
Anne Sadovsky, CSP, CAM, CAPS, RAM, Anne Sadovsky, Inc.

If your company is looking for a quick and smart way to improve the bottom line, look no further.  The answer is sitting in the front office, at the manager’s desk and in the maintenance shop!

Statistics indicate that 56% of all employees don’t have a clue how what they do impacts NOI.  As many as 75% of American workers are not engaged in their jobs, poor performance stems from poor leadership. Peak performance requires that employees understand the big picture, and leadership that can communicate and motivate in order to keep employees excited, educated and engaged. New methods of inspiration and communication are available every day.  Every word and every action creates a reaction and the more powerful a leader you are the more you have a positive impact on the attitude, success and contribution of your team. Learn these skills from two of the industries top motivational speakers.  The speed of the leader determines the speed of the gang…establish yourself as a leader that your team members are inspired to follow. 

Specialty Housing
Fair Housing - Learning From Others' Mistakes
Moderator: Doug Chasick, CPM, CAPS, CAS, Adv. RAM, CLP, CallSource
Panelists: Theresa Kitay, esq., Attorney at Law
Kathelene Williams, Williams & Edelstein, P.C.

This program was wildly successful when suggested by the Education Committee and presented at the 2006 Education Conference. The panelists are attorneys representing apartment managers, owners, and developers in all fair housing issues, and the moderator is highly experienced in management and ownership issues. Together, they can provide an entertaining, informative, and up to date presentation on the most recent issues in fair housing, and what anyone in the apartment business can learn from those issues.

B5 - Track:

Independent/Small Owner
Value Plays Versus Yield Plays
Del Walmsley, Lifestyles, Unlimited, Inc.

Join Del Walmsley, a sought after real estate investing trainer that continues to bring Independent Owners to members to area associations. In his session he will show you the following:

1. Learn to make a 100% return on every real estate investment
2. Double your net worth every two years
3. Learn to raise private venture capital for real estate deals 
4. Learn to retire in 5 years or less a multi-millionaire

B6 - Track:

Personal Development
Succeeding with Difficult People
Christine Donovan, Christine Donovan Associates

At one time or another, most of us encounter difficult people in our lives.  And in the majority of cases, we learn to ignore or avoid them.  But if you are working with a difficult person day-in and day-out (perhaps a coworker, customer, or even your boss), it can become the cause of considerable stress, may affect your productivity, and even cause you to leave the company. In this workshop you will gain some new knowledge and skills for dealing and succeeding with people who drive you crazy.

B7 - Track:

Marketing & Leasing
The Apartment All-Stars: The Idea Factory
Kate Good, ApartmentMarketing.com
Lisa Trosien, ApartmentExpert.com
Mindy Williams, RentandRetain.com

The latest and greatest ideas that have never been presented! Known for their high energy and highly effect solutions the All Stars have been traveling the country to bring you a new presentation focused on reducing concessions, increasing traffic and retaining your customers. Don’t miss their always new ideas, tips and techniques for anyone in the apartment industry.

B8 - Track:

Wild Card!
Adding Value to Apartment Properties at Every Stage of Their Life Cycle with Customized Technology Strategy
Herb Hauser, Midtown Technologies, LLC

Learn out to enhance your property’s profitability, marketability and operational efficiency through the use of technology strategy.  Every stage in an apartment’s life cycle will be discussed, with tactics for new construction projects, value-added renovations, and low-cost options for existing operations.  Topics will include technology master planning, profit-building approaches to “going green,” “technomenities” for different customer segments, and market differentiators that boost your marketing programs and bottom line revenues.  The session will be led by Herb Hauser, one of the nation’s foremost technology strategy consultants.

OPENING GENERAL SESSION:

"Leadership: Take Charge"
Gen. Colin Powell, USA (Ret.)

About the Speaker

8:00 a.m. - 9:00 a.m.

C1 - Track:

Executive
Choose Wisely; Spend Sensibly - How to Implement Internet Technology Projects that Help Your Bottom Line
Tamara Berndt, Yardi Systems, Inc.
Mike Cornell, VaultWare
Jason Gardner, PropertyBridge

The Internet is here to stay, and it’s only just started to revolutionize many key business areas for multifamily industry organizations. This panel asks and answers the critical question -- How can you maximize the impact of Internet technology throughout your organization so that your business operates more efficiently? The panelists, representing the multifamily industry’s leading technology developers, will provide fascinating behind-the-scenes examples that will support technology decision-making at the highest level for organizations of all sizes. Beyond the bytes, the session will also define key cultural issues that can make or break an Internet technology project.

C2 - Track:

Development & Rehab
Leasing Apartments With Smart Design
Lori Snider, Creativity For Rent
Sanford Steinberg, Steinberg Design Collaborative, LLP

Design is the differentiator in today’s oversaturated marketplace. Excellent design adds emotional appeal, value and can make a product in even the most mundane market desirable. In this session, led by an award winning multi family architect and an industry leader in marketing and design, multi family professionals will learn to differentiate themselves visually from the competition through strategies enhanced by smart design. Attendees will learn to step outside their comfort zone, learn design terms that will assist in creating appeal, discover how to avoid common oversights, encourage interest, and easy to implement strategies designed to entice today’s demanding consumer.

Human Resources
Interviews: Making Sure What you See is What you Get
Mel Kleiman, Humetrics LP

Now, more than ever, nothing is more critical to the success of the apartment industry than attracting, hiring, and keeping the right people. Most hiring managers and business owners, however, have had little, if any, training in how best to conduct effective interviews. In this session, you will learn proven tools and techniques that get past “best foot forward” first impressions and give you the facts you need to make the best possible decision – for you and for the applicant. Presented by nationally-known hiring authority, Mel Kleiman, this is a proven, hard-hitting, practical session covers all the “best practices” when it comes to making sure that “what you see is what is what you get.”

Specialty Housing
NAHMA Key HUD Issues Update
Moderator: Kris Cook, CAE, National Affordable Housing Management Association
Panelists: Rick Graham, Acorn Analytics
Karen Newsome, WinnResidential
Michelle Norris, National Church Residences

Three key topics will be covered:

1. "Surviving Late Housing Assistance Payments by HUD" – in 2007, HUD was sometimes months late in making its contract payments to thousands of project-based section 8 properties across the country. Our speaker will give practical advice on how to make ends meet and still take care of your properties during such a funding crisis.
2. “Top 10 Ways to be Prepared for your next HUD REAC Inspection” – with so much at stake with your HUD REAC inspections, you’ll want to hear our expert’s advice on how to be fully prepared and earn your highest scores.
3. “Navigating Challenges in the HUD Active Partner Performance System (APPS/2530)” – this HUD program can be a compliance challenge, particularly if your HUD property includes a tax credit partner. Learn practical advice on how to navigate this important program. Presented by the National Affordable Housing Management Association.

Independent/Small Owner
Maintenance Solutions for Small Owners
Will Hays, CTL Management, Inc.
Zach Howell, Real Handy Inc.

This session will help Independent Rental Owners and small portfolio management companies understand what is needed during the due diligence process.  Discussion will focus on proven processes to ensure quality, and identify issues that may arise in the future concerning habitability, safety, and industry regulations.

Personal Development
Enthusiasm for Work and Life
Ron Matson, Ph.D., Wichita State University

Some people love their lives and what they do each day.  Others seem negative or unhappy.  What is the difference?  What creates enthusiasm for life and work?  Dr. Matson has some specific examples of how taking a positive, optimistic approach to life affects others and oneself.  Happiness derived from enthusiasm is really in each of our pockets.  Tap the energy of enthusiasm and ride the crest of daily enchantment

Marketing & Leasing
The Changing Sales Process
Moderator: Lisa Trosien, ApartmentExpert.com
Kristy Simonette, Camden Property Trust

The process of selling apartments was a pretty simple process for decades—prospects came in, apartments were shown, leases were signed. But now, with the advanced technology brought on by the Internet, it’s a whole new game for both prospects and leasing professionals. Prospects can now go online and learn all there is to know about communities, and actually arrive at the site office with more knowledge than the leasing agent. Pricing, which was the result of shopping or based on budgets, now is instantly calculated, with no human intervention—or feelings—playing a role. Granted, there is some pretty cool stuff available to make the lives of leasing professionals easier, but does your site staff actually know how all of it works and how it can truly to benefit them or are they helplessly overwhelmed victims?

C8 - Track:

Wild Card!
Motivational Leadership
Chad Hymas, Chad Hymas Communications, Inc.

At the age of 27, Chad Hymas' life changed instantaneously when an accident left him a quadriplegic.  Since that time Chad started Chad Hymas Communications, Inc., a professional speaking company, designed to motivate businesses and corporations to "use their wings and reach seemingly impossible heights." Chad Hymas will not only inspire, motivate, and move you... He will create an experience that will touch your hearts for a lifetime. 

C9 - Track:

Shared Interest Roundtables
"But I told them..." Quintessential Communication For Leaders
Facilitator: Mimi Hull, Hull and Associates

You have the “hard side” of your job down pat.  But how about the “soft side?” How well do you “read” people? Are the messages they are receiving the ones they are sending. Your interpersonal skills can spell the difference between success and failure.

9:15 a.m. - 10:45 a.m.

D SERIES EDUCATION SESSIONS

Executive
What Got You Here Won't Get You There
Marshall Goldsmith, Marshall Goldsmith Partners

Marshall Goldsmith is a world authority in helping successful leaders get even better – by achieving positive change in behavior: for themselves, their people and their teams. In 2007 Marshall’s new book, What Got You Here Won’t Get You There, was ranked as America’s #1 best-selling business book in both the New York Times and the Wall Street Journal. He has been named one of the top 50 leaders influencing the field of management over the last century (American Management Association) and among the top ten executive educations (Wall Street Journal). Surely, this is a speaker you can’t afford to miss!

D2 - Track:

Development & Rehab
Preventing Litigation and Reducing Damages for Environmental Issues in Multi-Family Housing
Russell Nassof, Esq., TRC Companies Inc.

There are a number of environmental issues that can impact owners and managers of multi-family housing properties.  Many of these issues can have huge financial impacts in terms of repair costs, increases in insurance premiums and even litigation.  A number of insurance companies have begun to limit coverage for a number of these environmental issues, which in turn requires more out of pocket expense for the property owner.  Even when coverage is available for environmental hazards, the insurance companies will most likely require that the property owner demonstrate their ability to plan for, manage and reduce their risk.  Our experience has shown that very few property owners or management companies completely understand the risks they face, how these environmental issues could impact them or how to manager the risk associated with environmental issues.  Upon session completion, participants should have a good foundation to understand the potential risk in their portfolios as well as how to develop meaningful prevention and risk management plans to reduce environmental liability.

D3 - Track:

Human Resources
Better, Not Bitter, Using Coaching to Improve Performance
Natalie Brecher, CPM, Faculty Member and Trainer, IREM, Brecher & Associates Incorporated

Just one employee’s lack of productivity can harm an organization. Yet replacing an employee is costly. It is crucial to work on improving performance—a trait of strong leadership. Discover performance management concepts and communication skills to effect improved performance. Learn how to coach your employees and use performance appraisals to increase their productivity, help protect your organization from costly litigation, and increase your success!

Specialty Housing
The Boomer Consumer
Robyn Epps, For Rent Media Solutions

An extremely interesting and informative presentation regarding today’s 50+ adult, “The Boomer Consumer” addresses issues, facts, concerns, misconceptions and diversified housing options for the 55+ market. Learn about the many facets of this well-known and much targeted generation.  Some facts being presented may surprise you – every seven seconds a Baby Boomer turns 50 years old. Conference attendees will leave this session more educated on this “forever young” generation. The Boomer Consumer presentation explores both the current and historical significance of a huge demographic, the impact it continues to have in today’s marketing environment, and the vast opportunities it imparts on Corporate America.

D5 - Track:

Independent/Small Owner
Best Practices of Independent Owners
Moderator: Greg Guerrero, Apartment Services Company
Panelists: John Leonard, J&L Companies
Dan Lieberman, Horizon Management Group
Brent Sobol, Sobol Realty Inc

Join industry peers as Independent Rental Owners discuss current issues and questions facing their business. The panel will cover how to run a first class apartment community in a cost effective way and identify business practices that are of concern.

• What today’s renters want, and how you can give it to them. 
• The independent owners’ advantage over the big guys in today’s economy
• Add value to your property
• Ways to differentiate yourself against the competition
• Effective marketing on a budget

Personal Development
Living Hell: Work and the American Dream
Ron Matson, Ph.D., Wichita State University

What happens to the dream of success and happiness which comes from working?  Young people, many new to their careers, become disenchanted with the American Dream, and survive by forcing themselves to work each day anticipating only the end of their day or careers and the freedom that comes with leisure.  This session will give participants the practical skills necessary to identify how they help to destroy the dream and what to do to regain the enthusiasm for work and life.  Managers who supervise employees will learn the skills that allow them to use their energy and a complete understanding of work structures to develop positive attitudes and a positive work culture.  Work need not be a “living hell,” but a place where negative feelings and unhappiness is replaced by a genuine desire to make a difference!

D7 - Track:

Marketing & Leasing
Fair Housing Squares
Facilitator: Theresa Kitay, esq., Attorney at Law

Based on the classic game show “Hollywood Squares,” this program promotes fair housing learning using real life anecdotes, audience participation and answers to questions. Because the format is a game show, participants will learn while being entertained!

D8 - Track:

Wild Card!
What Other People Do: Your Guide to Problem Solving and Industry Awareness
Toni Blake, Totally Toni
Kate Good, KateGood.com

Walk through your greatest industry challenges with two top experts as they show you clear and defined data on the most pressing issues in your market and your world.  Take a look at case studies in the area of employee retention, traffic generation, integrating technologies and increasing the value of your real estate asset.  Experience the intellectual difference, national perspective for problem solving.

D9 - Track:

Shared Interest Roundtables
Why Teams Malfunction & How to Fix Them?
Facilitator: Mimi Hull, Hull and Associates

We know that teamwork remains the ultimate competitive advantage, both because it is so powerful and so rare.  Teams malfunction and politics and confusion develop.  What can be done about it?  Whether you are a Corporate Executive or you lead an onsite team, this upbeat, interactive workshop will help you to engage and retain your best people.  You will learn not only what derails teams, but also you will get specific advice and practical tools to make your team work better together and be more productive.

11:00 a.m. - 12:00 p.m.

E1 - Track:

Executive
State of the Industry: US Apartment Outlook
Hessam Nadji, Marcus and Millichap
Greg Willet, MP/F Yieldstar

After several years when shifts in the capital markets helped boost investment returns in the apartment sector, the tide has turned.  Today and moving forward for the next few years, profits will depend much more heavily on market selection and effective operations.  This session will educate participants on what to expect for near-term market fundamentals, allowing them to make the right decisions on metro-level entry/exit strategies and setting budgets that conform to likely market behaviors.

E2 - Track:

Development & Rehab
Color your Investment: Selecting the Right Hues for Higher Profits
Becky Ralich Spak, The Sherwin-Williams Company

Selecting the right colors for the interior and exterior of your property can mean the difference between filling units faster or having a permanent “for rent” sign in front of your property. In this presentation, Becky Ralich Spak, Senior Interior Designer for Sherwin-Williams will educate attendees on how color selection can affect profitability and attract residents. This presentation offers an overview of the current color trends in the marketplace and how to implement these trends into a coordinating and marketable property.

E3 - Track:

Human Resources
Tools, Tips & Techniques for Recruiting, Selecting & Retaining Top Talent
Mel Kleiman, Humetrics, LP

Surveys show that finding and keeping quality employees are two of the biggest concerns of hiring managers nationwide. The situation is further exacerbated by the fact that the labor pool is shrinking and within ten years the U.S. may be experiencing a genuine labor crisis. Now, more than ever, nothing is more critical to the success of your enterprise than attracting, hiring, and keeping the right people.  This session, by North America’s leading expert on hiring and keeping top talent, covers all the “best practices” of today’s most successful employers and offers many practical, low or no-cost ideas you can use immediately to improve the way you hire and keep good people.

Specialty Housing
Addressing the Cyclical Nature of Student Housing with Online Leasing
Jill Brink, JPI Technology Services

The cyclical nature of student housing means that everyone moves in and moves out at the same time, stretching site staff to the max as they try to turn rooms and apartments. Everything is on a tight schedule, and missing the leasing window could mean starting the school year with low occupancy and very little opportunity to recover. Now, however, web-based technology is making high-volume processing periods much easier. New web-based tools are allowing site staff to streamline the move-in and move-out processes, including, floor plan quotes, future availability, roommate grouping, unit swapping, wait listing, renewals, payment options and plans, and lease execution.

E5 - Track:

Independent/Small Owner
How to Connect in Business in 90 Seconds or Less
Nicholas Boothman, Boothman Inc.

An inspirational speech about the ABCs of human connecting - Attitude, Body-Language, Conversation and Communication - that shows how to naturally create instant trusting relationships, strengthen communication, and positively impact your bottom line. Whether you are an employee, a manager, or the boss, a great deal of your success depends on how well you connect with other people. Perhaps your team works on the front line with customers and immediate rapport will drive sales or increase the level of customer service you offer. Or maybe your team’s success depends on cooperation and effective collaboration with other business units who directly impact the customer. Or maybe the employees on your team need to learn how to better connect with one another to increase their effectiveness and reach their high-performing potential, which will ultimately affect your customers.

E6 - Track:

Personal Development
The Lion's Way: How to Delegate and Empower Your Way to Success
Natalie Brecher, CPM, Faculty Member and Trainer, IREM, Brecher & Associates Incorporated

Do you want to be more effective? Want to get the most out of your people? Learn how to increase profits by delegating and increasing the authority of your employees with positive results. Learn the methods to smoothly and effectively delegate. Discover the meaning of empowerment, what prevents it, and how to implement it to obtain excellent results. Be more productive, more efficient, and achieve better results.

E7 - Track:

Marketing & Leasing
Full-Service Online Leasing Generates Marketability and Staff Efficiencies at Point of Lease
Moderator: Dirk Wakeham, LeasingDesk
Panelist: Kristy Simonette, Camden Property Trust

The availability of information on the Internet 24/7 has generated a new type of apartment prospect. Trends indicate increasing numbers of prospective residents want to identify and lease new apartments online. As consumers transact more business on the Web, multifamily property owners can streamline the leasing process through an online point-of-lease solution. By offering this online convenience, owners can effectively increase the marketability of the property and deliver increased efficiencies for leasing professionals. Participants will learn how to improve their online marketing tactics and how a suite of point-of-lease solutions can offer a variety of services to a prospect before he or she ever visits the leasing office.

E8 - Track:

Wild Card!
Cutting Edge Trends From Around the Country
Moderator: Howard Campbell, Ph.D., Ball State University
Panelists: David Watkins, Greystar
William Wollinger, Winn Residential

What are the hot issues in your area of the country? What big plans are slated for late 2008 and 2009? Join hard hitting representatives from management firms across the country to see what the patterns and actions are in the multi-family industry.

12:30 p.m. - 2:30 p.m. 

FRIDAY GENERAL SESSION:
CEO-Panel Discussion: What Keeps You Up at Night?

Don't miss this one-of-a-kind general session where four CEOs from the multifamily industry discuss trends and current issues in our industry. Steven D. Bell (Chairman & CEO/Steven D. Bell & Company), Terry Danner (CEO/Riverstone Residential Group, a CAS Company), Keith Oden (President, COO and Trust Manager/Camden Property Trust) and David Stockert (CEO/Post Properties) will tell attendees what keeps them up at night and what they are doing to remain successful and ahead of the pace in today's diverse world. This interactive session will have the audience use touch-polling keypads to gauge what attendees feel about the issues in the industry. Plan on being a part of something special!
About the Speakers

8:00 a.m. - 9:00 a.m.

F1 - Track:

Executive
The Evolving Role of Women In The Industry
Moderator: Alex Jackiw, CPM, CAPS, Buckingham Management LLC
Panelists: Cindy Clare, Kettler Management
Erin Ditto, Steven D. Bell and Company
Michelle Norris, National Church Residences

As the apartment industry has grown so has the number of women in it. From executives to leasing consultants women have an impact on the future of the multifamily industry everyday. This panel will explore the role of women and hear from successful women as they share how things have change and they have grown throughout their careers.

F2 - Track:

Development & Rehab
Partnering for Profit with Corporate Housing
Elaine Quiroz, CRP, Corporate Housing Strategies

Corporate housing is one of the fastest growing segments of the lodging industry, and multi-family housing is at the front and center.  But are today’s apartment management professionals aware of the best ways to get maximum value from their corporate housing program?   This session gives attendees the latest facts and figures on corporate housing, including layers of practical advice on how corporate housing can increase both revenues and occupancy. From owners to onsite staff, this session is for anyone wanting to increase the value and results of corporate housing at their communities.

F3 - Track:

Human Resources
"Tricks" For Making Better Hiring Decisions
Lawrence Berry, CPM, Northland Investment Corporation

Of all the decisions about income, expenses, budgets, customer service, resident relations, marketing, leasing, and providing services, the most important decision you can make is hiring the right team member.  If they have the right skills, attitude, and experience for the position, your job will be much easier.  Imagine having the confidence in your team that allows you to work smarter….and not harder!  Hiring the right person is the starting point for the success of any company, property, or business.

Specialty Housing
NAHMA Legislative/Regulatory Update
Kris Cook, CAE, National Affordable Housing Management Association
Michelle Norris, National Church Residences

This session will focus on key federal legislative and regulatory issues facing providers of multifamily affordable housing. Topics discussed will include the Low Income Tax Credit program, HUD advocacy issues, and real-world impacts on communities, management companies and owners. Presented by the National Affordable Housing Management Association.

F5 - Track:

Independent/Small Owner
Beyond Satisfaction: Building Lasting Customer Loyalty
JoAnna Brandi, JoAnna Brandi & Company, Inc.

Today’s customers want experiences that make them feel good. When they get them they make your life easy and say good things about you. When they don’t, they get angry and often get even by spreading negative “word of mouth” advertising (and making your life miserable.) The challenge for every business today is to build and sustain the kind of “thriving” relationships where customers are happy and loyal, employees are motivated to do a consistently great job and competitors are very nervous. This session will teach you how to create great customer experiences in ways that are intangible as well as tangible, with every interaction, at every touch point in your organization.

F6 - Track:

Personal Development
How to Succeed in Business...And Still Have a Life
Larry Mersereau, PromoPower LLC

Brace yourself for a swift kick in the cant’s! Yeah, it’s one dog-eat-dog world out there. But somebody’s going to get ahead, and it might as well be you. In this no-holds-barred session, Larry shares his Three Dimensions Of Success, and shows you how you can use them to define and pursue a prosperous and fulfilling future. You’ll take home real-world success tools that you can use every day to grow your business, and your career. You’ll learn how to motivate yourself and others accomplish more, yet maintain a satisfying personal life in the process.

F7 - Track:

Marketing & Leasing
Tech-Savvy Residents Expect Tech-Savvy Homes
Moderator: Mike Whaling, InfiniSys Electronic Architects
Panelist: Henry Pye, JPI Partners, LLC

The latest trends in multifamily technology aren’t just new gadgets or fancy software packages. Instead, network-driven capabilities have taken center stage. Today, technology is a “must” – not an afterthought or an upgrade. For apartment residents, it’s the means to a modern, convenient lifestyle. During this informative panel discussion, attendees will learn about the latest trends in apartment technology – focusing on strategies that will attract tech-savvy residents. Topics will include improving telecommunication services, accommodating the digital lifestyle, incorporating clubhouse “wow” factors, bolstering security, and going “green.”

F8 - Track:

Wild Card!
Time Management In a Flash
Virginia Love, Waterton Residential
Kara Rice, Grace Hill

What’s the one thing that every multifamily professional has, but never has enough of?  TIME!  In this session attendees will learn how to avoid the “Brain Traffic” and “Time Bandits” and leave with realistic strategies for conquering their daily calendars.  Attendees will gain knowledge of the importance of planning, as well as how to train and communicate with their team in order to work more efficiently.  “Time Management in a Flash” promises easy-to-implement, realistic solutions to the daily challenges of management.  You are guaranteed to be more efficient and produce better results in 2008!

F9 - Track: 

Shared Interest Roundtable
Maintenance
Zach Howell, Real Handy Inc.

9:10 a.m. - 10:30 a.m.

The NAA Great Idea Exchange
The Apartment All Stars

After three days of education there is no better way to wrap it all up but by sharing everything you’ve learned with other attendees. Join your industry peers in the biggest and best roundtable session NAA has ever put together. Share what you’ve learned, discuss where the industry is headed and hear what people like you have to say! NAA will compile the top “ideas” and make them available on www.naahq.org shortly after the conference!