Apartment Industry Launches 'Apartments. We Live Here.' Major PR Campaign Targets Policymakers

NAA and the National Multi Housing Council have created an integrated communications campaign titled “Apartments. We Live Here.” The campaign's goal is to foster a more favorable public policy environment at all levels of government. Utilizing video, print, radio and digital ads, direct mail and an experimental info-driven experience at www.WeAreApartments.org, the campaign highlights the 35 million apartment residents building their lives and the $1.1 trillion economic contribution the industry and its residents add to the economy each year.

The campaign tells how in communities across the nation, apartments work—helping people live in a home that meets their specific housing needs. “Apartments. We Live Here.” connects policymakers across the country with the dollars and jobs associated with multifamily construction and operations, making it a powerful advocacy tool for the apartment industry.

Video 

The two-minute video highlights the industry's significant economic impact on the nation and sets the stage for your conversations with policymakers. 

 

Print Ads and Other Resources

Apartments. We Live Here. Campaign Ad Botanist
Apartments. We Live Here. Campaign Ad. Web Designer
Apartments. We Live Here. Campaign Ad Electrician

The print ads are available as a member benefit to NAA affiliated associations and member companies for easy customization with your logos. In addition, state and metro area website buttons are  available to help draw people to the new NAA/NMHC website. A Toolkit with a User Guide also includes radio scripts, “The Trillion Dollar Apartment Industry” economic impact report, and a reprint of a units magazine article about the industry’s economic impact.

Website

The campaign uses a unique digital approach to information storytelling at www.WeAreApartments.org. The site navigates users through an interactive experience showing how communities grow stronger through apartment jobs, dollars and residents. The site also features an interactive map of apartment information for all 50 states along with a one-of-a-kind calculator to determine the potential economic contribution of any apartment development to a particular state.

To order any of these resources, please contact Carole Roper

Related Resources and Campaigns

Apartments Contribute $1.1 Trillion to the National Economy - A research report,  digital presentation, webinar and other resources will help you learn more about multifamily rental housing's contributions to national, state and local economies.

Take Action: Congressional Recess Program - The Congressional Recess Program is your opportunity to meet with your members of Congress when they're home. Check out the resources you can use to help your members of Congress understand how what they do on Capitol Hill affects apartment owners and managers and the communities these officials serve. 

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