NALP Video Challenge

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What We're Looking For

In the new, upcoming version of our NALP Training, we're looking to incorporate a number of real-life stories, in video, from leasing professionals currently working in the field.  We want our participants to learn from your practical experiences, and we need your help!

We're looking for specific, concrete stories about experiences that have happened to you, including what happened, why, and the consequences or results.  These stories aren't traditional advice or training clips-they're real experiences that have happened to you, or possibly to someone you know!  We'll incorporate these into activities within the new NALP course.

What’s in it for you?

Each relevant video submission will receive a $5 gift card to Amazon, Starbucks or iTunes. If your video is selected for the NALP course, you will receive a $100 gift card and 1 grand prize winner will receive a tablet. If applicable, all NAAEI designates who submit a video will receive one CEC.

Technical Details
Any video clip should work, but best would be an "HD" format clip.  If you have control over the video format, mp4 is the best type to send, but we can convert just about anything you have to work in the course.

Creating Your Clip
You can use any webcam or even a smartphone or tablet to create your story clip.  It's best if you have adequate lighting and show yourself from a good perspective, not too close up.  When you tell your story, pause before and after the story, and briefly between "paragraphs," but generally speak naturally and casually.  These are intended to be real experiences, told in a relatable way.

Naming Your Clip
Name your clip using the story number from the table below, an underscore, and your name (e.g., "1_BillOlson.mp4").

How to Enter

(Entry Deadline: Friday, September 19, 2014)

Before you start, review the contest rules and eligibility so your video meets the criteria above.

1. Once you have created your video, submit the entry form. Remember to set your entry as a video response to our contest video.

Submit Your Entry

2. Fill out the submission form about, it will automatically be sent to NAAEI. You must fill this form out completely in order to be eligible to win.

What Do We Need?
We need stories about your experiences in the following areas; we'll use several stories in each area, so please send anything you want to film; one separate clip per story, please!

Course Location

 

 

Story #

 

 

Story Topic

Marketing and Maintaining Your Community

 

 

1.

 

 

Share a specific thing you do that works for you to maintain curb appeal and overall attractiveness, ideally something that may not be everyone's common practice.

Marketing and Maintaining Your Community

 

 

2.

 

 

Consequences of showing a community that's not well maintained and attractive:  Tell us about a time when something in a community you saw, or worked at, wasn't ideal, and there was a clear result-e.g., a prospective resident who didn't sign a lease, or a legal issue, or a resident complaint.

Marketing and Maintaining Your Community

 

 

3.

 

 

Marketing success stories:  Tell us about a marketing success-what you did, how you know it worked, why it worked, etc.

Relevant Laws and How to Apply Them

 

 

 4.

 

 

Tell us about a time you're aware of when someone violated Fair Housing Laws as part of working with a prospective resident.  Be as specific as you can--what happened, why was it a violation—and what were the actual consequences (e.g., a lawsuit or fine), what were they? Make sure not to name your company or former company.

Relevant Laws and How to Apply Them

 

 

 5.

 

 

Tell us about a time you're aware of when someone violated Fair Housing Laws as part of working with a current resident.  Be as specific as you can-what happened, why was it a violation-what were the actual consequences (e.g., a lawsuit or fine), what were they? Make sure not to name your company or former company.

Knowing and Outshining Your Competition

 

 

 6.

 

 

Tell us how you track how your customers view your community:  how do you gather information, how do you track it, what do you do with the information?

 Knowing and Outshining Your Competition

 

 

 7.

 

 

 Tell us how you make sure that all of your staff members understand the benefits of customer satisfaction and loyalty.

Knowing and Outshining Your Competition

 

 

 8.

 

 

Tell us about a time when a loyal customer spread the word about your community and that helped you bring in new residents and/or retain existing ones.

Knowing and Outshining Your Competition

 

 

 9.

 

 

Tell us a story about a competitive shopping experience-when you've shopped another property, learned a lesson (good or bad) and then put that lesson into practice in your own community.

Bringing in New Residents:  The Basics 

 

 

10.

 

 

Tell us about a time when a team member behaved unprofessionally, and what the consequences were.

Bringing in New Residents:  The Basics 

 

 

11.

 

 

Tell us about a time when a team member prioritized poorly and what the consequences were.

The Sales Process and Building Relationships 

 

 

12.

 

 

Tell us about a challenging sales situation that you overcame and how you handled it.

The Sales Process and Building Relationships 

 

 

13.

 

 

Tell us about a time when you, or someone you know, made a mistake during the leasing process-what happened, and how did things turn out?

Effectively Meeting the Needs of  Current Residents 

 

 

14.

 

 

Tell us about a mistake you made when working with your community's maintenance team. What happened and what would you do differently next time.

Effectively Meeting the Needs of  Current Residents

 

 

15.

 

 

Tell us about a time when a resident did not renew a lease because of the way the renewal process was being handled.

 

Rules and Eligibility

 

  • You must be a U.S. citizen or legal resident to enter.
  • You must be at least 21 years old to be eligible to win.
  • Videos must not contain violence, profanity, sexual content, or direct attacks on individuals or organizations.
  • The video must be your own original creation. No copyrighted music, video, or images may be used in the video.
  • Videos must not infringe on any third party rights.
  • Entrants may mention their management company, but should not include any company proprietary information in their video. NAAEI assumes no responsibility for videos that include such information.
  • Videos must be accompanied by a submission form and a video release form.
  • The winner must provide a copy of the original video file to NAAEI to receive an award.
  • By submitting a video to this contest, you grant to NAAEI a royalty-free license to copy, distribute, modify, display and perform publicly and otherwise use, and authorize others to use, your video for any educational purpose throughout the world and in any media. Please see the “Privacy Policy” at the bottom of this page for more information.
  • NAAEI reserves the right to make your video available to the general public from its website and courses and to distribute it to groups and any other organizations interested in showing it for educational purposes. This includes, but is not limited to, on Internet sites, at conferences and events, on television, and other media outlets.
  • Entries must be received by 5 p.m. ET on September 19, 2014. The winners will be notified via email and announced on the NAA website in October, 2014.

 

Privacy Policy

Personal information collected from video submitters to NAAEI’s “NALP Video Challenge” will never be sold. The information collected for this contest will only be used by NAAEI to contact video submitters about this contest.

The contest winner's names (and the names of any honorable mentions that the industry panel may select) will be announced publicly, after consultation with the winner and any honorable mentions, as a part of the video contest award recognition process.

Any videos posted to YouTube will be subject to YouTube's privacy policy.

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