How to Create Stories to Move the Hearts, Minds, and VOTES of Lawmakers | National Apartment Association

How to Create Stories to Move the Hearts, Minds, and VOTES of Lawmakers

People have trouble remembering facts, but they never forget a good story. Lawmakers are no different. Effective advocacy appeals to the heart – as well as the head and political health – of the legislator. Participants in this webinar will:

  • Learn the seven key elements of public policy story-telling from the best storytellers around – Hollywood;
  • How to organize and present the facts around a central narrative structure; and
  • Walk through an exercise to develop their own personal story to move the hearts, minds, and VOTES of lawmakers.

Presenters: Brad Fitch, President and CEO, and Susie Gorden, Vice President, Congressional Management Foundation (CMF); and Kathleen Gamble, NAA Director of Political Affairs.

Worksheet Exercise

Recorded Sept. 24, 2014

Event Highlights

A Career with Growth & Opportunity

Career Growth and Opportunity  

Learn about the perks and benefits of working in residential property management and some of the reasons the industry provides career growth, stability and endless opportunities.