Advocacy Resources

Revamped Website and New Ads Help Tell Industry’s $1.3 Trillion Story

NAA/NMHC and NAA affiliates have launched a new phase of the joint PR campaign targeting policymakers, called “Apartments. We Live Here.” The campaign includes the largest media outreach ever with more than 40 NAA affiliated associations generating media coverage about apartments’ economic impact in their cities and states. The campaign also includes the newly updated and enhanced website, www.WeAreApartments.org., and retooled calculator, the Apartment Community Estimator (ACE). To reinforce apartments’ importance, NAA/ NMHC created a new series of print and digital ads that show the diverse range of renters today. These ads and other resources will be made available to affiliates to customize in their markets.

Resources to Make You an Advocacy Expert

Learn how you can expand and enhance your interactions on Capitol Hill or with your local and state policymakers with webinars and videos from the Congressional Management Foundation. NAA is a partner in its Partnership for a More Perfect Union, allowing NAA to provide our members with a growing body of exclusive advocacy resources.

Apartment Industry Launches 'Apartments. We Live Here.' Major PR Campaign

NAA and the NMHC have created an integrated communications campaign titled “Apartments. We Live Here.” The campaign's goal is to foster a more favorable public policy environment at all levels of government. Utilizing video, print, radio and digital ads, direct mail and an experimental info-driven experience at www.WeAreApartments.org, the campaign highlights the 35 million apartment residents building their lives and the $1.1 trillion economic contribution the industry and its residents add to the economy each year.

2013 Capitol Conference Videos Provide Tips for Success in Advocacy

Learn how to be an effective advocate with these videos from advocacy education sessions at the 2013 NAA Capitol Conference. From creating strategic communications initiatives to developing new tactics for PACs and grassroots advocacy, these videos will give you all the tools you need to be successful.

Ad Campaign Promotes How Apartments Create Jobs

NAA/NMHC have created an advertising campaign targeting federal, state and local policymakers. The six ads include strong messages about how apartments create jobs. Several focus on how the nation’s changing demographics and lifestyle preferences are drawing more people to rental housing. 

Video:  The ABCs of Apartment Industry Advocacy

In this three-minute video, learn how you can become a grassroots advocate.  Show it to your peers to rally them to stand up for the apartment industry.  It's as easy as knowing your ABCs.