Two association executives share their secrets about being responsive to and educating local media on the bed bug issue – and getting favorable coverage for the apartment industry. A third executive offers solid advice on how associations can educate property owners and managers on how to manage the media when they come knocking.
Don’t miss this opportunity to learn:
• what really motivates journalists
• what the news media needs from you
• what is newsworthy
• ensuring your association is a known resource for the media
• how to effectively convey your association’s key messages
• taking control of interviews
• handling the tough questions
• how your association can prepare your members for media queries
You’ll leave armed with resources including:
• Bed bugs talking points
• Media training tip sheet
• Fact sheet on bed bugs to provide to media
• “In case of media” script
• Crisis management tips
• And the PowerPoint presentation
Presenters:
“Media 101”
Aimee Arrington
Public Affairs Specialist
Houston Apartment Association
Houston, Texas
Working With the Media on the Bed Bug Issue”
Charles Tassell
Director of Government Affairs
Greater Cincinnati Northern Kentucky Apartment Association
Covington, Kentucky
“Affiliates’ Role: Educating the Media AND Educating Owners and Managers About the Media”
Patrick McCloud
CEO
Central Virginia Apartment Association
Richmond, Virginia