Schedule 

The 2009 NAA Student Housing Conference & Exposition will be held February 2-4, 2009 at the Venetian Palazzo Hotel resort in Las Vegas, Nevada. 

 
Tentative Schedule:
(Schedule subject to change)

Monday, February 2, 2009
1:00 p.m. - 5:00 p.m.	Registration Open
6:00 p.m. - 7:00 p.m.	Welcome Reception
Tuesday, February 3, 2009
8:00 a.m. - 5:00 p.m.	Registration Open
9:00 a.m. - 10:30 a.m.	Opening General Session – Student Housing Executive Panel Moderator: Mike Peter, President and CEO, Campus Advantage Panelists: Bill Bayless, President and CEO, American Campus Communities Mike Mouron, President & CEO, Capstone Jim Short, CEO & President, Campus Living Village Tom Trubiana, Chief Investment Officer, Education Realty Trust Join Mike Peter from Campus Advantage, as he moderates a panel comprised from a select group of industry leaders. This group will share relevant and topical information as it relates to the student housing industry.
10:45 a.m. - 11:45 a.m.	General Session - Key Industry Research Findings Speaker: Chris Lee, President, CEL Associates Chris Lee will present, for the first time, his latest research findings related to the Student Housing industry.
11:45 a.m. – 1:45 p.m.	Lunch on the Trade Show Floor
2:00 p.m. - 3:00 p.m.	General Session – Marketing Sticky Marketing for Picky Students Speaker/Moderator: Kate Good, KateGood.com Panelists: Casey Van Zandt, Campus Advantage Toni Blake, TotallyToni.com Successful marketing has the ability to solve all problems and succeed in any market conditions.  Industry pros will share their ideas and resources for you to get your "unfair share" of the traffic.  Hear strategies and success stories that will motivate you and give your marketing and retention plans that effective push you need to outperform the market. Special emphasis on maximizing rental rates as well as strategies to exceed Net Operating Income Goals.
3:15 p.m. – 4:15 p.m.	Concurrent Breakout Sessions  Breakout 1A: Technology – Executive Level Generation Y and Your Properties: The Relationship between Students and Technology and the Place They Call Home Speaker: Andrew Marshall, Campus Apartments Learn how residents view and use technology and gain valuable insight into the demands of current and future residents of your properties. Equip yourself with the knowledge necessary to avoid surprises that will affect pro-forma’s, NOI and marketing activities. Presented in a plain and straightforward, non technical manner, the session provides an essential understanding of what is happening in the relationship between students, student housing and technology that will affect all owners, operators and managers in years to come. Breakout 1B: Legal – Executive Level Assume the Best – Prepare for the Worst… Issues Relating to the Assumption of Debt in connection with Acquisition Speakers: Frank Ruttenberg, Esq., Bracewell & Guiliani, LLP Farr Nolan, Esq., Bracewell & Guiliani, LLP Gain essential knowledge on the issues and challenges involved with a loan assumption and the management of expectations during that process, as well as obtain tools for better negotiating the parties’ rights and duties in connection with the assumption. Breakout 1C: Marketing  Social Networking and Student Housing: Making the Connection Speaker: Lisa Trosein, ApartmentExpert.com Social Networking is an everyday activity for most college students, with the percentage of students who use social networks nearly doubling in the last two years. With the numbers overwhelmingly proving that social networking is an effective way to reach the college market, management companies and property owners have been slow to adopt this approach to marketing their communities. This session show introduces you to Social Networking/Media, as well as how to improve the tried and true, such as Facebook and MySpace as well as other opportunities such as Ning, Flickr, Twitter, and more. Breakout 1D: Residence Life – New to Student Housing Increasing NOI through Residence Life Programs Speaker: Heather Sizemore, Campus Apartments Residence life programs are often given little priority in privatized off campus housing.  This frequently overlooked and underutilized element of student housing can actually produce a significant increase in NOI with proper structure and implementation. The panel will educate attendees on the components necessary to making a residence life program successful, the results from an effective program, and the positive financial impact those results can have. It will show why residence life programs are vital to your success, especially during times of financial asperity.
4:30 p.m. - 5:30 p.m.	General Session – University Relations The University Perspective: How to Foster Effective Working Relationships with Universities Moderator: Duke Jones, Off Campus Partners Panelists: Chris Moody, American University Jim Hintz, University of Connecticut Nora Kilroy, University of Florida Establishing a strong working relationship with your college/university has many benefits for student housing professionals. Though these relationships are important, they can often be difficult to navigate, establish, and maintain. Hear directly from representatives from three nationally renowned universities – how to develop effective working relationships with universities. Panelists will provide insight into how & what universities think about the student housing industry and how universities and student housing providers can develop a mutually beneficial working relationships.
Open Evening
Wednesday, February 4, 2009
9:00 a.m. – 5:00 p.m.	Registration Open
10:00 a.m. - 11:30 a.m.	General Session – Keynote Speaker Speaker: Neil Howe, author of The Millenials Go to College Neil Howe, best-selling author and national speaker, is a renowned authority on generations in America. Howe will give powerful insights into today's generation: what motivates them as consumers and workers, and how will they shape our national future? Howe's broadly cyclical perspective-oriented around familiar generational life stories will put "the long term" into a stunning yet personal focus. He coauthored, Millennials Go to College, which features new data on the Millennial Generation, confirming how they are changing higher education; addressing issues ranging from the rise of ratings-driven admissions to the rising burden of student loans, to greater challenges facing career counselors, to the new transition from Boomer “helicopter” parents to Gen-X “stealth fighter” parents.
11:30 a.m. – 1:30 p.m.	Lunch on the Trade Show Floor
1:45 p.m. – 2:45 p.m.	Concurrent Breakout Sessions Breakout 2A:  1st Year Students – New to Student Housing Meeting the Developmental Needs of First-Year Students in Apartments Speaker/Moderator: Brad Shaw, Allen & O’Hara Panelists: Brooke Daniel, Allen & O’Hara Brian Dawson, University Village Apartments Larry Lofton, University of Colorado, Denver Can comprehensive first-year student initiatives exist and nourish residents’ learning in an apartment setting? This is the question many university officials ask themselves when exploring alternative housing options for students. When CU-Denver set out to create a new, dynamic living-learning center for students, University officials chose to develop a unit mix that included apartments. The participants will learn how comprehensive first-year student transition programs can flourish in an apartment setting, greatly impacting new students’ development and adjust to university life. Breakout 2B: Recruiting & Hiring the Best – Executive Level FIT IS IT – You’ve Hired Them, Now What? Speaker: Donna Hickey, Donna Hickey Presents They are your stars the ones you cannot afford to lose. They are your talented, committed employees – “High Potentials” and solid citizens alike. You love them because they are critical to your business success. This session will give you the steps you need to begin your search. Today’s workplace contains 4 distinct generations, each bringing its’ unique perspective and set of expectations. You will discover generational patterns to help focus your efforts and increase the odds of a better hire along with keeping your talented stars. Breakout 2C: Operations Measuring Customer Service and Managing your Reputation in a High Speed World Speakers: Joseph Batdorf, J Turner Research Craig Cardwell, Allen & O’Hara Managing a community’s reputation has become more important than ever in a world of email, instant messages, Craig’s List, Facebook, cell phones, flip phones and YouTube. Students are interacting more frequently with a broader audience, including their parents and peers, and therefore receive more input into their decisions such as housing, amenities and technology. Measuring customer service to ensure resident satisfaction is a successful tactic to improve a company’s operations and ultimately increase resident retention. With the multitude of choices available, meeting resident demands is becoming increasingly necessary to improve the performance of a student housing property.      Breakout 2D: Turnover Managing Cost Effective & Efficient Turns in the Student Housing Industry Speaker: Miles Orth, Campus Apartments Drawing on student housing-specific experiences this presentation outlines key components of a successful turn-over, and the enormous impact on a property’s NOI, as well as customer service to the student residents. In order to address all of the critical aspects of the turn-over, specific case-studies from actual properties in different geographic regions will be used. Also included will be specific costs by region that an owner/operator should expect for the various components for turn-over including unit painting, unit cleaning, and unit carpet cleaning among other costs. Vendor selection techniques and effective vendor contracts will be presented. Actual forms and procedures for turn-over progression scheduling, examples of turn-boards and various other tools that are used by leaders within the student housing sector will be included in the session.
3:00 p.m. - 4:00 p.m.	Concurrent Breakout Sessions Breakout 3A:  Behavioral Control/Roommate Relations – New to SH Conflict Mediation – Creating and Conflict Toolbox:  Adding Formal Mediation Techniques to Your Repertoire Speakers: Jonathan Bove, Campus Advantage Joanna Hackeny, Campus Advantage Hear multiple proven strategies for dealing with roommate conflicts. Utilized these skills when dealing with aggressive customers and complaints and gain a working knowledge of the formal mediation process. Breakout 3B: Legal Fair Housing for Student Housing Professionals Speaker/Moderator: Doug Chasick, CallSource, Panelists: Terry Kitay, Esq., Law offices of Terry Kitay) Kathelene Coughlin Williams, Williams & Edelstein, PC This session will cover how to practice fair housing consistently with all customers. Learn how to interact appropriately with diverse customers and identify and comply with state and local laws regarding fair housing. Breakout 3C:  Operations – Executive Level CARE – Corporate Level Response Team and Plan Speaker: Dan Oltersdorf, Campus Advantage After the tragedy at Virginia Tech, Campus Advantage identified the need for a more comprehensive support team in place at the corporate level to provide support to the communities in preparation for, during and after major crises. This launched the creation of the CARE team (Campus Advantage Rapid Engagement). Learn about the process we went through to create this senior-level support team, the policies, procedures, and resources put in place, and the lessons we have learned since as we have activated the team for incidents from student deaths to hurricane events. Breakout 3D: TBD
4:15 p.m. - 5:15 p.m.	Closing General Session   The Student in Crisis and Crisis Management: Reflections in the Wake of Tragic Events at Virginia Tech Speaker: Dr. Richard Ferraro, Assistant Vice President for Student Affairs, Virginia Tech Dr. Ferraro will briefly tell the story of April 16th, 2007. You will then hear about how this related to the institution and external organizations running student housing operations, and how a crisis creates need to address several areas when dealing with students. He will cover students in distress and identifying threat assessment models; students in crisis on campus as well as off campus, and the relationship with external housing operators outside the university; confidentiality issues, CARE networks, and rights of the students; insurance fallout issues from such a crisis; and how to handle alcohol and other substance abuse issues. Conference Concludes