Why are the newest communities your real competition? It's NOT because they have all the new shiny brick and mortar! We see this in the world of retail where Gucci competes with H&M. It's because they, like lease-ups, are aggressive and are willing to jump into the newest marketing trends. As our economy is making a strong comeback and renting has become a lifestyle choice, you need to pump up your marketing and leasing efforts to outsell trendy new communities. Stop acting like a tired old community using the same stale marketing techniques and lease it like a lease-up!
When: Friday, June 20, 2014 8 a.m. to 9:30 a.m.
Room: Four Seasons 4, Denver Convention Center