You Want Exhibiting Success & ROI? The National Suppliers Council (NSC) Wants to Help You Get It!
Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost-justification and ROI. And, if you’re like most, you probably haven’t received a single hour of formal exhibiting education and you don’t have a lot of time to seek it out.
The NAA Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how and improve your company’s exhibiting performance and ROI. Four easy ways to find the solutions you are looking for:
1. Live Exhibitor Webinars:
- State-of-the-Art Exhibit Marketing:
How to Attract Enough of the Right Buyers to Your NAA Education Conference & Exposition Exhibit
Click here to view the Webinar
Here are some of the comments from the Webinar:
• Very well done in that it keeps your attention, concise to the point information, kept on track and perfect amount of time.
• Even if you already know a lot of the strategies that were covered, it's a great opportunity to start thinking about them for the trade show season.
• He covered real, usable information on how to get better results from your time/money spent at a tradeshow with no fluff.
• Gives additional information on trade show planning and follow up. You can never have enough learning on this!
• I've already recommended it and I told them his formulas made a lot of sense and he provided some great insight as to how to get good traffic to the booth.
• Great ideas, helps get me focused on what we need to do to take full advantage of our presence at the NAA show in June.
- NAA Education Conference & Exposition Exhibitor Web-Briefing:
How to Get Off to a Positive and Productive Start in the NAA Education Conference & Exposition
Click here to view the Webinar
Here are some of the comments from the Webinar:
• Very insightful information for companies who are not veterans of trade shows.
• If you’re going to spend thousands of dollars to be an exhibitor you need to spend an hour to hear how to best prepare and capitalize on the event.
• Very good general info on show staffing, attendee habits and a refresher of all the rules we know but let slip over time.
2. On-Demand Best Exhibiting Practice E-Courses:
Planning, marketing, lead management and measurement are critical topics that dramatically impact the success or failure of your exhibit. Access the perspectives and best practices in just 20 to 40 minutes per topic. Web-based e-courses deliver best practices in a quick, engaging and easy to assimilate format. Please copy and forward the link below to everyone on your team. E-courses will be available soon.
E-Course 1: PRE-SHOW PLANNING: Best Practices for Exhibiting by Objectives. 20 mins.
E-Course 2: LEAD MANAGEMENT: Best Practices in Tradeshow Lead Management. 29 mins.
E-Course 3: EXHIBIT MEASUREMENT: Best Practices in Exhibit Performance Measurement. 42 mins.
3. Exhibiting Article Series:
Quick-read, informative and loaded with useful information and practical knowledge. Our articles address the critical topics
important to your success as an exhibitor today. Be sure to forward to your entire exhibiting team.
4. “Ask the Tradeshow Expert” Q&A:
NAA has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic you like from goal setting, marketing, creating an effective exhibit, using giveaways, staffing, working, selling, lead management, measurement and more. Mr. Davis will respond personally within 48 hours.
Submit your question now!
5. Additional Resources
NAA Exhibitor Wins Award for Booth Theme
The marketing team at ista North America recently won the Exhibitor’s Magazine All-Star Award for Booth Theme. The team was determined to generate more face time with attendees at the 2010 NAA Education Conference & Exposition. They worked some marketing magic with a creative pre-show strategy and in-booth activities. On average they almost tripled the time attendees spent at their booth. Read more to find out how…