Forums

  • WOW! This is the SHAMELESS SELFIE As a Marketing Tool!

    Here's a GREAT example of Shameless Selfie Marketing!  Thanks, Sarah Spasota, Property Manager at Lakeshore Grande in Fayetteville, NC. Per Sarah, she created a “selfie” follow up.  "I set up an appointment with them and made sure it was confirmed with my face!"  And a...

  • Blocked Ads from RentSentinel

    Has anyone else had issues with blocked Craigslist posts this morning from RentSentinel?  Some of our sites have reported that ads are being blocked due to "APTJET," which is the drag and drop posting platform used by RentSentinel.  I have an email into RentSentinel support, but, I...

  • It’s all about ME! Shamelessly Leveraging the SELFIE as a Marketing Tool!

    Tired of Selfies?  Don’t be! It is still a growing trend that won’t last forever.  So use it to your marketing advantage! How can you use Selfie marketing?  ·         Have a cool display in your Clubhouse and invite people...

  • Is Whisper.sh the next big social network?

    Is Whisper.sh the next big thing in social media? After launching about 18 months ago, the site now boasts 3 billion page views per month!     The site prompts users to post "secrets" anonymously, using pictures and bold quoted text similar in style to an internet meme.  The "...

  • You should be talking about the new Apple Commercial!

    I always love Apple commercials.  Their new ad "Misunderstood" seems to speak to our digital culture and has prompted emotional responses from those who love it and those who hate it.  Perhaps the emotion comes from a realistic portrayal of the isolated feeling we get when we see...

  • Cool, Inexpensive Gift Ideas for Residents or Employees

    Want to give your residents or employees something cool as a gift, but your budget doesn't allow for an iPad or anything like that? How about these Halo Pocket Power Chargers that you can buy at Staples for $20? They're very cute and stylish, and they work for virtually any cell phone and any...

  • FREE Vector Icons, Including Social Icons!

    Have you ever wished there was one place where you could find free vector images for your favorite icons (like social icons, phone, email, etc.)?  I just discovered this awesome website today and thought I would share:  http://www.flaticon.com/   Enjoy!

  • Does Sex Sell...Apartments?

    I had the fantastic opportunity to attend the Pre-AIM seminar yesterday with Branding Guru, Douglas Van Praet.  Van Praet discussed the unique opportunity for property managers to utilize edgier (sexier) messages in their advertising.  He used the examples of Lime Apartments, who has...

  • 101 Marketing Ideas from Richmond's Brainstorming Event

    On November 20, 2013, local representatives of Apartment Finder, ForRent Media Solutions and Central Wholesalers in conjunction with the Central Virginia Apartment Association (CVAA) and Multifamily Marketing Megaphone sponsored a local brainstorming event for apartment professionals in the...

  • OH MY! I Can't Post FLYERS on Craigslist Anymore!

    OH MY!  Craigslist no longer supports VFlyer, Smore or Postlets! RATS!  But you are still in good shape!   In a no-flyer world, photos and creative content will be what differentiates your post on Craigslist!  Here are some tips: ·         Do short,...

  • Social media tips

    Click SM Tips to check out some tips and best practices for posting on social media.

  • Shopping for an Apartment is Hard...Even for the Professionals

    It has been years since I’ve leased an apartment; but, when my husband took a job in Washington, D.C., we once again entered the rental market.  As someone who has been engaged with apartment marketing for the last ten years, I was excited by the opportunity to truly participate in the...

  • Is Email Dead?

    Some days you may wish it was!  According to a recent Epsilon study, rates that marketing emails were opened last year were 8.3% less than the prior year.  That doesn’t necessarily signal death for those of us who use email in our marketing.  Consider that 96.1% of...

  • How To Get Started Advertising On Your Website

    You've decided you'd like to commercialize your website to make some extra money but aren't sure exactly how to go about it.  The most basic option to make money from your website is using display advertisements.  There are numerous types of display advertisements and even...

  • An Inexpensive Way to Leave a Lasting Impression with Your Prospects

    For those of us leasing in a highly competitive market, Ive found that a simple $1.50 investment can really make the difference. Bath & Body Works sells travel size hand sanitizers that come in a huge variety of scents. They really put alot of thought into their marketing as each scent has an...

  • Food for Thought

    A simple phrase used consistently by all employees can change the way your company is viewed from a consumers prospective.  It’s cheap, easy, and can really set the bar for the next level in your marketing campaign.  Let me give you an example of what I mean.  When you go to...

  • Provocative Marketing

    So I was headed to the airport leaving the fabby folks in Dallas, and I saw a sign on an apartment community that floored me.  It said something like, "Our Criminal Background Checks Equal Safer Living For You."  What do folks think of this as a marketing concept?   Just curious...

  • Online Renewals

    Is anyone using a software for online renewals?  Have you had a positive response from residents?

  • Marketing Inspiration

    In the Marketing world, you have to stay on top of the latest and greatest products and services.  Being creative can be tricky when you feel as though every community is doing to same thing producing the same results.  The important tip is to find inspiration outside of our industry...

  • Online Reviews

    Online reviews can be a scary subject, but they are becoming a more important part of your web presence. Reviews can be the deciding factor for a prospect turning into a lead or moving on to another community. It’s very difficult to please everyone 100% of the time, so you should expect...

  • Mobile Websites Now Impacting Google SEO

    We’ve all heard about the importance of having a website optimized for mobile devices, but almost as important is the way these mobile sites are implemented. Google constantly changes its search algorithm to improve the experience of searchers, and it is now penalizing websites that make...

  • Website Quality Affects SEO Success

    Getting found during search is important, but if you have a low quality website you could be turning off prospective customers. Providing users with a good experience will help your search engine optimization efforts, as search engines try to serve user-friendly results with relevant information...

  • Looking for a Free Social Toolbar for Your Website?

    With so many different social platforms now available, it's hard to find a place for all of the links on your website.     Social toolbars can help!  Not only do they allow you to manage, edit and update your social accounts as you add additional channels, social toolbars organize...

  • The Rise of The Left Brained Marketing Department

    When I first started working in marketing for the multifamily housing industry, my friends and colleagues would often remark on their longing to work in a creative department.  For them, and for many, marketing is a career rich in artistic innovation, creativity and passion-driven decisions...

  • Cultivate a Culture of Dissent to Foster Creativity in Your Site Team

    It seems odd that the strongest ideas would come at the hand of dissent and debate; but, research published in the European Journal of Social Psychology regarding a 2004 study in creativity indicate that the right kind of criticism can produce greater creativity.  In the study, researchers...

  • Is the Property Management Industry Plagued by "Sameness?"

    Have you ever taken the opportunity to review advertising content in your market?  Whether I'm looking at Craigslist, purusing short descriptions on any ILS sites or looking through my competitor's photos and videos, I am struck by a major shortcoming in our advertising...they all sound the...

  • New Perspectives: The Non-Industry Blogs That Keep Us Creative

    One of the things that I enjoy most about NAA sponsored conferences is the great group of speakers from outside of the apartment industry.  From the auto industry to the luxury fashion retail industry to the airline industry, I am always inspired by the intersections between outside...

  • Looking for Inexpensive Royalty-Free Photos?

    Lifestyle photos give your print and digital publications a personal touch; but, if you've ever tried finding the perfect stock photo to make your piece come alive, you're probably familiar with the difficulty of locating just the right photo at the right price.  At Landmark Property Services...

  • Communicating with Data Empowers Front-Line Personnel

    In March 2013, after two quarters of earnings disappointments, McDonald’s changed its focus from new menu items to service with a smile (Jargon, Julie. “McDonald’s Tackles Repair of ‘Broken’ Service.  Wall Street Journal.  10 April 2013.  Web.  2...

  • New Ways to Market With Social Media?

    Has your community started using Facebook Graph search for marketing of your community? What about Pinterest?    What new ways are you finding to market your property on social media this year?