Forums

  • Memories of Your First Apartment

    As NAA celebrates its 75th Anniversary, we want to hear about your own apartment memories--real, fictional or somewhere in between. (If you're wondering how you can have a fictional first apartment memory, just check out NAA Staff Writer Lauren Boston's blog.) What do you remember most about your...

  • The "Jason Brown" Effect

    The Olympics are just around the corner and like most people, my favorite part is always the inspiring stories.  The Olympics are the epitome of what you can accomplish through hard work, passion and dedication and I believe we can all find a few great examples for our own professional lives...

  • Texting Prospects

    I'm a leasing specialist at an apartment complex near a university, and we attract a largely 21-32 crowd. Lately I've noticed that the number of prospective residents asking to be contacted by text has grown. Do any of you use texts to market? If so, how is this working for you?

  • Three Essential Tips for Internet Leasing!

    Three Essential Tips for Internet Leasing:  1.       1.   Timing is Everything Leasing professionals should respond to e-leads immediately, just like answering the phone!  The online customer experience typically lasts for 15 minutes.  The goal is to...

  • Relentless Pursuit of LEASES!

      It’s a tough economy, ok, we get it!  So what does that mean for us in the apartment industry?  It is essential for us to work even harder for each lease!  Your turns need to be tighter, your property immaculate and your leasing staff focused!  We must set...

  • Customer Service or Lack Thereof These Days!

    Who’s the boss these days?  Sam Walton once said, "There is only one boss.  The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."  Alright, so it’s a tough economy, but that does not mean we can...

  • Tried and True Telephone Techniques

    How much does it cost to make the leasing office phone ring?  Surprisingly, $30-$40 per call!  Now, the industry standard for average call length is 2 to 3 minutes, so those are an expensive few minutes.  Leasing professionals must build a relationship with prospects, figure out...

  • Will the "Winner Take All" Sales Model Work for Multifamily?

    In the “Winner Take All” sales model, compensation is matched to performance through a quantitative approach to productivity.  This is not a new innovation in sales or the apartment leasing industry.  Many companies offer bonuses based on successful conversions.  Key to...

  • The Busiest Leasing Season is Around the Corner

    The busiest leasing season of the year is right around the corner. So what is your community doing to get ready? We want to share! Do you have a waitlist set up? Are you putting extra dollars into your landscaping or marketing budgets? Share with the NAA Community how you're preapring to rock...