APTly Spoken Blog

  • Don't Mess With These Gals

    After lone-wolfing it my first semester of college and frequently wandering by myself, I decided to take a self-defense class. My brother told me I had the weakest punch of anyone he’d ever met in his life, and while I disagreed with this wholeheartedly, I figured some technical instruction couldn’t hurt. For the next eight Thursdays, I walked to the student center and listened closely as a...
  • Does A Lease Follow A Like?

    Social Media as a Prospecting and Renting ToolPacific Crest recently participated at Seattle’s TRENDS Conference and Tradeshow providing insight on how to effectively utilize social media to benefit individual properties and company initiatives. Pacific Crest integrates the underlying meaning of our tagline into our social media approach. Our social media marketing plan revolves around our...
  • New Student Housing Research Shows How to Reach Today’s Digital Savvy Renter

    It’s no secret: College students aren’t the easiest demographic group to reach. They’re stressed, low on free time, and have a notoriously short attention span. Add in today’s ever-increasing technology and digital mediums, and you’ve got quite a challenge on your hands.  For off-campus housing communities, it’s imperative to understand how student renters search, what they look for in a...
  • 27 Going On 72

    I love Bingo and I’m not afraid to say it.  In fact, one highlight of my family’s annual beach vacation to Chincoteague, Va., is going to the town carnival at least three times to play Bingo. It’s a scene straight out of “The Andy Griffith Show”, with the town’s elderly volunteer fireman calling out the numbers and making inappropriate remarks whenever they get O-69. But the big thrill of the...

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