Valerie Hayman Sklar
Friday, September 19, 2014
To get noticed in a busy college town with many student housing options, sometimes you’ve got to make a little noise. Literally.
It was the fall of 2013 in Murfreesboro, Tennessee, and the Middle Tennessee State University fall semester was in session. Days were shorter. Temperatures were cooler. Leaves were turning. And the MTSU students were eagerly anticipating the start of basketball season...
Thursday, September 11, 2014
No one in my entire life has ever offered me any sort of drug. Like, not even pot.
Looking back, I should probably be offended.
Apparently I sailed through high school in my own little bubble of board-game loving friends—neither popular nor super nerdy. We were right in the middle and no one really paid any attention to us, one way or another. So not to sound all Laura Ingalls Wilder, but while...
Monday, September 8, 2014
Apartment Industry Colleagues,
Let me begin this month by thanking those affiliated associations and owners who participated in our apartment community tour program over the August recess. You spent time, resources and patience organizing tours of apartment communities with elected officials, including members of Congress, candidates for the House of Representatives and even state legislators....
Thursday, August 28, 2014
By day, I write about ancillary revenue opportunities. By night, I ask for cheaper rent. It’s all a bit confusing.
But so, too, is the concept of resident friendly ancillary revenue. And according to Steve Lefkovits, Joshua Tree Conference Group Principal, learning to leverage ancillary revenue without incurring resident ire is key to any successful revenue management program.