Tuesday, January 28, 2014
It might seem hard to burgle an apartment—after all, you definitely know your neighbors. You might be able to hear them through that one wall you share. You've probably chatted by the mailboxes or gone to the holiday party in the lobby. When you live that close, you really know your building, and it's easy to spot someone who's not supposed to be there. Right?While you might have a thousand eyes...
Thursday, January 23, 2014
After lone-wolfing it my first semester of college and frequently wandering by myself, I decided to take a self-defense class. My brother told me I had the weakest punch of anyone he’d ever met in his life, and while I disagreed with this wholeheartedly, I figured some technical instruction couldn’t hurt.
For the next eight Thursdays, I walked to the student center and listened closely as a...
Wednesday, January 22, 2014
Social Media as a Prospecting and Renting ToolPacific Crest recently participated at Seattle’s TRENDS Conference and Tradeshow providing insight on how to effectively utilize social media to benefit individual properties and company initiatives. Pacific Crest integrates the underlying meaning of our tagline into our social media approach. Our social media marketing plan revolves around our...
Friday, January 17, 2014
It’s no secret: College students aren’t the easiest demographic group to reach. They’re stressed, low on free time, and have a notoriously short attention span. Add in today’s ever-increasing technology and digital mediums, and you’ve got quite a challenge on your hands.
For off-campus housing communities, it’s imperative to understand how student renters search, what they look for in a...