Thursday, June 19, 2014
With every ounce of energy I can muster at 7 a.m., let’s get excited, people! The 2014 NAA Education Conference & Exposition is underway. If you’re not in Denver with the best and brightest in our industry, I hope you feel really bad about yourself. No, not really. But maybe a little.
This year marks my fifth conference, which is to say that I’m pretty much a jaded old woman who has seen and...
Friday, June 13, 2014
Mobile marketing is very different from what it was even a year or two ago thanks to the number of devices on the market, their capabilities, and, most importantly, the way people are using them. Today, a website that’s optimized for mobile is just the tip of the iceberg. And even with a mobile website, there’s a good chance you’re losing business from mobile customers without even realizing it....
Thursday, June 12, 2014
My Dad has been a teacher for over 35 years. Take a minute and think about just how many annoying high schoolers that shakes out to be. It’s, like, a million.
Growing up I considered following suit, turning the shaping of young minds into a family business of sorts. And then I grew up a little more and realized that, truth be told, I don’t really care for teenagers. Nor do I care for grading...
Tuesday, June 10, 2014
Last July I purchased my first home, and since then I’ve been scouring the place for upgrades that will increase my efficiency to save money long term. I started with easy things like replacing all of the high-flow faucet aerators, swapping out 65 watt incandescent lighting for 9.5 watt LEDs, and replacing the existing appliances from the 90s with ENERGY STAR® qualified models. After all that was...