APTly Spoken Blog

  • How Technology Can Recruit, Retain, and Serve Today’s Student Resident

    We’ve all heard millennials being coined as “the touch screen generation,” “digital natives,” and even “hyper-social.” But what does this all really mean anyway? What does this have to do with marketing to today’s college student and retaining them?   While adapting technology trends with web design, online services, social strategies, and mobile have all become the concentrated focus over the...
  • Happy Little Trees—And Residents

    Three years ago, my friend dressed as Bob Ross for Halloween. Once brushed out, Joe’s curly hair was a dead ringer for the painter’s giant ‘fro, and he spent hours meticulously applying the faux facial hair he still had from an old role in a church play.  The resemblance was uncanny. As the evening progressed, and the drinks continued to flow, Joe’s ‘happy little trees’ were getting happier and...
  • Apartment Revenue Management: Don’t Be The “Other Guy”

    Attendance to the 2013 Apartment Revenue Management Conference continues to set new standards for networking events in the multifamily technology and operations space. Now in its third year, the must-attend annual conference on asset and revenue management, pricing, and operations again has broken prior year headcount by more than 20 percent.  So who’s going? Apartment owners and property...
  • Fall & Winter Maintenance: Will It All Fall Down? Or Finally Fall Into Place?

    I am the last person to admit that the seasons are changing, and as much as I want to deny it, fall will approach quickly. My friends are already dusting off their winter boots while I’m clinging to my flip-flops. However, when it comes to property management and the maintenance of investment properties, you have to acknowledge the inevitable. The demand for maintenance is as volatile as market...

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