APTly Spoken Blog

  • We've All Gone Mad

    I’m often accused of putting myself in ridiculous situations just to get a good story out of it. I beg to differ—though the evidence is rather damning. I guess I didn’t, for example, have to rent one bedroom of a two-bedroom apartment just to “save a little money” while vacationing in San Diego. I spent those two nights sharing a bedroom wall—and a bathroom—with a total stranger who believed in “...
  • Will You Accept This Rose…And Rent Increase?

    Next Monday is the season finale of “The Bachelorette.” Naturally, I’m an emotional wreck. Despite the upheaval in my personal life, I still managed to cover July 24th’s Webinar Wednesday, “Dollars and Rents: How to Navigate Your Residents Through the Changing Rental Market”—which, coincidentally, discussed my favorite show. According to Webinar moderator Rommel Anacan, President of the...
  • #AptRevenue

    Social media is an emerging arena for apartment investors, owners, and marketers looking to improve net operating income (NOI) and keep their revenue management systems appropriately juiced with demand. At the 2013 Apartment Revenue Management Conference, presentations on renewal analytics and resident satisfaction are likely to address the social realm. The conference itself--like all industry...
  • Straw, Sticks, or Bricks…What is Your House Made Of?

    When the big bad wolf, better known as online reviews, comes knocking at your door, how solid is your community’s reputation?  Think back to the children’s bedtime story, The Three Little Pigs. Each pig decided to leave home and seek their fortunes.  Before leaving, their mother told them, “Whatever you do, do it the best that you can because that is the way to get along in the world.”The first...

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