APTly Spoken Blog

  • Carol Brady Had the Right Idea

    The best part about having a large family is that you suddenly have an abundance of free labor. Hold on—I’m now getting word that this has not been the case since “The Grapes of Wrath.”  Regardless, I think most people would agree that it’s nice to have people (a young child, your ailing grandmother, etc.) work for you—especially when it’s voluntary. This is certainly the case in the apartment...
  • Marketing in Property Management: Get Connected, Stay Connected, Be Responsive!

    Marketing is commonly defined as the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is utilized universally as a critical business function for attracting customers. In property management it is important to acknowledge the connection between living requirements and financially viable results. What we strive for with...
  • Take the Revenue Management Renewal Quiz!

    Can your residents renew their leases electronically? Does social media marketing improve renewals? What’s the average percentage capture of renewals in multifamily: 30 percent? 40 percent? More than 50 percent?Take the six-question Apartment Revenue Management Renewals Survey and find out the answers during the Baby Come Back: Best Practices in Renewal Analytics session at the 2013 Apartment...
  • Can You Price Apartments Better Than a Machine?

    We know you’re out there – stalwarts and old-schoolers who have yet to adopt revenue management software technologies and the multi-market-cycle. You are multifamily housing veterans who can price units better than anyone, and certainly better than “a machine.” Particularly beyond the REIT and national institutional owner set, there still exists (and perhaps rightfully so) a brand of apartment...

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