APTly Spoken Blog

  • Managing the Human Factor of Revenue Management

    Integrating a Revenue Management System into Your Operations: Managing the Human FactorWhen it comes to setting rents, human input based on first-hand market knowledge is invaluable. But some feel that a subjective approach to multifamily pricing is no longer adequate in today’s times of advanced technology. Revenue management systems for the real estate industry have surpassed people power when...
  • What’s Your Motto, Mission and Vision?

    Last fall, I became the manager of a 156-unit community in Avondale Estates, Ga. Our community was built in 1984 and it has its challenges, but it also has a lot of potential as an older and more established community in the metropolitan Atlanta area. As Manager, I have a charge to make myself available to over 300 residents. I’m the only one in the office to answer calls, schedule appointments,...
  • Rent to Dr. Jekyll, not Mr. Hyde

    Learn from owners/managers and thought leaders about how to leverage rental payment history to improve screening processes in the NAA Education Conference session Dr. Jekyll and Mr. Hyde? Rental Payment Data Helps Identify the Best Residents.Based on new data on the NOI impact of current rates of rent default in the multifamily industry, renters are a higher-risk group than the overall U.S....
  • Shifting Shoppers: The Convergence of Search, Social, Mobile & Reputation Management

    Over the past year, search, social, mobile and reputation management strategies have begun converging to form an extremely powerful method for increasing fundability, generating leads and driving traffic to properties. With customers adopting new technologies faster than businesses can implement them, making an impact in the digital realm has never been more daunting. With mobile shopping...

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