APTly Spoken Blog

  • Seven Tips to Market Apartments

    Do you have something that is visibly better than your competitor? Show it to your buyers with side-by-side comparisons. Be truthful and don’t exaggerate! Sell your USP (Unique Sales Point) visibly and dramatically. Think of your best selling feature, then showcase it! Make sure your USP is different than your competitors’. If your competitors can say the same thing, it’s not a unique selling...
  • Swimming Through A Sea of Equality and Safety: Finding Good Tenants With Fair Screening Methods

    There is an abundance of screening techniques out there these days that enable communities to thrive by locating good strong tenants. There are four steps to follow which will ensure the retention of a good tenant. The primary factors to acknowledge when a unit becomes available are your advertising techniques and internet presence. By putting time and effort into advertising your property you...
  • Don't Cry At Work (And Other Lessons)

    I have very few complaints about my first job out of college. But if I had to do it all again, I wish someone had given me the following advice: 1. Find an office with more men. If you’re looking to kill two birds with one stone—earning your keep in society while also meeting someone who will pay for your movie tickets—you should probably count up the number of men at your prospective place of...
  • Ready Or Not…Here I Was!

    I’ve been experiencing a huge amount of nostalgia lately. My daughter is graduating this year (yes, I’m a proud Papa). The time in which she leaves the realm of hall passes and excused absences to continue her pursuit of academic achievement and/or career path is becoming more and more real to me. We went to a Chinese restaurant on Friday that we as a family have frequented for over 15 years....

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