APTly Spoken Blog

  • #AptRevenue

    Social media is an emerging arena for apartment investors, owners, and marketers looking to improve net operating income (NOI) and keep their revenue management systems appropriately juiced with demand. At the 2013 Apartment Revenue Management Conference, presentations on renewal analytics and resident satisfaction are likely to address the social realm. The conference itself--like all industry...
  • Straw, Sticks, or Bricks…What is Your House Made Of?

    When the big bad wolf, better known as online reviews, comes knocking at your door, how solid is your community’s reputation?  Think back to the children’s bedtime story, The Three Little Pigs. Each pig decided to leave home and seek their fortunes.  Before leaving, their mother told them, “Whatever you do, do it the best that you can because that is the way to get along in the world.”The first...
  • Top Sessions at San Diego Education Conference Shed Light on Industry Pain Points

    Hearing Sir Richard Branson’s take on innovation, watching the audience sit entranced as Janice Driver drew on her law enforcement background to present ways to better communicate, the opening night Rock the Block party and close to 200 veterans who took part in our first NAAEI Military Career Fair – those are just a few of the items that make up my own top 10 list from last month’s NAA Education...
  • Call to Action: Avoiding the Revenue Management Stall Out

    Kelly McGuire is getting bored with revenue management. And when the executive director of hospitality and travel global practice at SAS, who also holds a PhD in revenue management from the Cornell School of Hotel Administration, talks revenue management trends, people tend to listen. Her research has been published in The Cornell Hospitality Quarterly, Journal of Pricing and Revenue Management...

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