APTly Spoken Blog

  • Keep Your Friends Close, But Your Enemies Closer

    My oldest group of friends—the girls with whom I went to high school—are rather…competitive. Specifically with board games. During an incredibly intense round of Taboo, my one friend’s boyfriend snapped a wooden stool leg in half. They broke up shortly thereafter. Another friend’s husband removed his wedding ring during a similar disagreement. I’m happy to report they are still together. I’ve had...
  • Why You Gotta Be So Mean

    In first grade, sweet, innocent and shy 7-year-old me was sitting quietly at my desk, minding my own business. And then I got up to sharpen my pencil, took a few steps and dragged the chair right with me.  Turns out my classmate Robby Jenkins decided to tie the string of my jacket to the leg of the chair before sitting back and watching the embarrassment unfold. It was both genius and horribly...
  • That’s Gonna Leave a Mark

    I once read a review for a hostel my friends and I were considering staying in during a trip to Venice. “If you love prostitutes and drug dealers mingling outside of your window, this is the place for you!” I was equally horrified and intrigued. I didn’t think I liked those things, but wasn’t traveling all about expanding your horizons? Of course, we all pushed aside our desire for a good story—...
  • Live Streaming Video Apps Meerkat & Periscope Will Change Multifamily Marketing Forever

    A few weeks ago, Periscope, a live streaming app acquired by Twitter, launched and only hours later the 45-day old Meerkat, a competitor, announced that they had raised $14 million in funding and amassed a half-million users.  Why so much interest in these two mobile apps? Simply put, their technology makes the immediacy of social media even more immediate. “At that moment I realized that the...

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