Wednesday, May 15, 2013
Do you have something that is visibly better than your competitor? Show it to your buyers with side-by-side comparisons. Be truthful and don’t exaggerate!
Sell your USP (Unique Sales Point) visibly and dramatically. Think of your best selling feature, then showcase it! Make sure your USP is different than your competitors’. If your competitors can say the same thing, it’s not a unique selling...
Thursday, May 2, 2013
When I was working at a large retail store one summer during college (think red bull’s-eye), one of my supervisors told me everything from her pants size (12) to the dirty details of her messy divorce. Apparently I have a face that says, “tell me everything.”
“Susan,” on the other hand, had an ex-husband whose face said “don’t tell me anything.”
While I knew her entire life history, Susan knew...
Wednesday, April 17, 2013
Military veterans, spouses and transitioning military members often make excellent apartment industry employees, yet few are aware of the many job opportunities our industry offers. Meanwhile, this segment of our workforce continues to face unemployment rates well above the national average.
To help change this, we are organizing a military career fair on June 19, immediately preceding the start...
Tuesday, July 31, 2012
David Letterman isn’t the only one with a Top 10 list. We have our own list here at the National Apartment Association Education Institute, and ours doesn’t include the “Top 10 Things You Don't Want To Hear At A Barbecue” or the “Top 10 Superhero Pet Peeves,” though we did like the one about people not understanding the difference between “tights” and “leotards.” No, our Top 10 list identifies...