APTly Spoken Blog

  • Dispelling Common Myths . . .

    Unless you’re cramming for Jeopardy, have a photographic memory or just like random factoids and can remember them to win a bar bet, you likely believe some pretty common myths.  A few common myths people take as fact are: 1. What came first, the chicken or the egg?2. What are the chances of a coin landing on heads?3. How much does a cloud weigh? You may not even be aware these are actually myths...
  • Seven Tips to Market Apartments

    Do you have something that is visibly better than your competitor? Show it to your buyers with side-by-side comparisons. Be truthful and don’t exaggerate! Sell your USP (Unique Sales Point) visibly and dramatically. Think of your best selling feature, then showcase it! Make sure your USP is different than your competitors’. If your competitors can say the same thing, it’s not a unique selling...
  • Permission To Take Off

    When I was working at a large retail store one summer during college (think red bull’s-eye), one of my supervisors told me everything from her pants size (12) to the dirty details of her messy divorce. Apparently I have a face that says, “tell me everything.”  “Susan,” on the other hand, had an ex-husband whose face said “don’t tell me anything.” While I knew her entire life history, Susan knew...
  • Support Military Veterans and Spouses by Serving as an Exhibitor for NAAEI’s Military Career Fair in San Diego

    Military veterans, spouses and transitioning military members often make excellent apartment industry employees, yet few are aware of the many job opportunities our industry offers. Meanwhile, this segment of our workforce continues to face unemployment rates well above the national average. To help change this, we are organizing a military career fair on June 19, immediately preceding the start...

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