APTly Spoken Blog

  • Cheers to that! Taking a Closer Look at Revenue Management & Budgeting

    Budgeting, budgeting and more budgeting – a daunting but necessary evil for multifamily owners and operators when it comes to ensuring financial success of a portfolio. And typically after every budget season, owners and operators ask themselves “isn’t there a better way?” Thankfully, at this year’s 2013 NAA Education Conference and Expo, budgeting and revenue...
  • Dispelling Common Myths . . .

    Unless you’re cramming for Jeopardy, have a photographic memory or just like random factoids and can remember them to win a bar bet, you likely believe some pretty common myths.  A few common myths people take as fact are: 1. What came first, the chicken or the egg?2. What are the chances of a coin landing on heads?3. How much does a cloud weigh? You may not even be...
  • Seven Tips to Market Apartments

    Do you have something that is visibly better than your competitor? Show it to your buyers with side-by-side comparisons. Be truthful and don’t exaggerate! Sell your USP (Unique Sales Point) visibly and dramatically. Think of your best selling feature, then showcase it! Make sure your USP is different than your competitors’. If your competitors can say the same thing, it’s not...
  • Permission To Take Off

    When I was working at a large retail store one summer during college (think red bull’s-eye), one of my supervisors told me everything from her pants size (12) to the dirty details of her messy divorce. Apparently I have a face that says, “tell me everything.”  “Susan,” on the other hand, had an ex-husband whose face said “don’t tell me anything....

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