Saturday, June 21, 2014
Let’s all do a slow clap just for getting up this morning. We know long conference days plus some evening shenanigans—I see nothing, I say nothing—can make for a challenging Saturday, but today’s events are not to be missed.
But first, a few notes about yesterday:
1. We have the first female President of the United States! NAA members chose Hillary Clinton over runner-up Jeb Bush for U.S....
Friday, June 20, 2014
The fifth corn dog was not necessary. (That’s a call back to yesterday’s blog, so catch up, people!)
Even so, I had an amazing time at last night’s Opening Party. After a full day o’ learning, including a truly inspiring and good-humored speech from Michael J. Fox, lessons in customer service from two of the industry’s fiercest “road warriors” and innovative products on the tradeshow floor, it...
Thursday, June 19, 2014
With every ounce of energy I can muster at 7 a.m., let’s get excited, people! The 2014 NAA Education Conference & Exposition is underway. If you’re not in Denver with the best and brightest in our industry, I hope you feel really bad about yourself. No, not really. But maybe a little.
This year marks my fifth conference, which is to say that I’m pretty much a jaded old woman who has seen and...
Friday, June 13, 2014
Mobile marketing is very different from what it was even a year or two ago thanks to the number of devices on the market, their capabilities, and, most importantly, the way people are using them. Today, a website that’s optimized for mobile is just the tip of the iceberg. And even with a mobile website, there’s a good chance you’re losing business from mobile customers without even realizing it....