APTly Spoken Blog

  • How Are You Managing the Resident Experience?

    Resident feedback programs are evolving. No longer are multifamily firms forced to rely on a "one-size-fits-all" survey program for data to inform key decisions about amenity offerings and service standards. Instead, new lifecycle-based programs offer the chance to gather key intelligence at key touch points in the resident experience, from the initial inquiry through to lease renewal –...
  • Figuring Out the Out Years – What to Do After the IDP

    Don’t you wish you had a crystal ball that showed you the future of the Military Housing Privatization Initiative (MHPI)? A simple wave over the crystal ball, the mutter of a magic word, and the entire future would be revealed to you. Unfortunately, the crystal ball does not literally exist, but in MHPI there are many indicators you can use that function like a crystal ball. They can...
  • Social Marketing for Military Housing

    I’m so excited to be presenting at the National Apartment Association Conference this year, especially because of the topic! Combine my military experience with my social media experience and then add my love for the multifamily industry and we’ll have a perfect recipe for a session! Marketing Boot Camp: Marketing to Today’s Military Families will have four parts. The portion...

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