Thursday, May 3, 2012
Back in the day I used to sit in my elementary school’s computer lab, playing the game Oregon Trail.
Originally developed in the early 70s to teach school children about the harsh realities of 19th century pioneer life on the Oregon Trail, the game was a real gut check.
Sitting in front of Apple computers the size of coffee tables, my classmates and I each assumed the role of a wagon leader,...
Wednesday, April 18, 2012
We’ve all seen the headlines about the strength of the rental market and how more people are choosing to live in an apartment than buying a home. It seems that every week a developer announces construction of a new apartment community or investment in multifamily housing. Some experts estimate that our industry will grow by 20 to 25 percent in the coming years. The impact on apartment industry...
Friday, March 23, 2012
Current demand for apartment buildings in the U.S. is booming, in contrast to the homeownership rate, which is stagnating at its lowest level since 1998. Linked to this, government-sponsored mortgage companies are providing record levels of financing for apartment properties. This confluence of events is fueling a rush by investors to purchase properties, allowing lenders to recover 75% of the...
Wednesday, February 1, 2012
I saw a discussion group regarding the Net Promoter Score (NPS). Like many in the CRM field, I question the value of Fred Reichheld’s highly disputed NPS Harvard Business Review article “The Only Number You Need to Know.”
CRM thought-leaders voice great concern about focusing on the NPS as it provides no direction on what drove the score or how to grow it; it measures “effect” not “causes.” ...