APTly Spoken Blog

  • What the Future Holds for Apartment Industry Careers

      We’ve all seen the headlines about the strength of the rental market and how more people are choosing to live in an apartment than buying a home. It seems that every week a developer announces construction of a new apartment community or investment in multifamily housing. Some experts estimate that our industry will grow by 20 to 25 percent in the coming years. The impact on apartment industry...
  • We Are Thrilled That The Market Is Climbing…But Why?

    Current demand for apartment buildings in the U.S. is booming, in contrast to the homeownership rate, which is stagnating at its lowest level since 1998. Linked to this, government-sponsored mortgage companies are providing record levels of financing for apartment properties. This confluence of events is fueling a rush by investors to purchase properties, allowing lenders to recover 75% of the...
  • The Value of Net Promoter Scores

    I saw a discussion group regarding the Net Promoter Score (NPS).  Like many in the CRM field, I question the value of Fred Reichheld’s highly disputed NPS Harvard Business Review article “The Only Number You Need to Know.”   CRM thought-leaders voice great concern about focusing on the NPS as it provides no direction on what drove the score or how to grow it; it measures “effect” not “causes.” ...
  • Cautious Optimism With a Side of Corn Pudding

    Thanksgiving is a time to reflect on the things in our life for which we are truly grateful. For me, that’s family, friends and pants with an elastic waistband. And the sweet potato. But the list doesn’t end there. I’m thankful that this November—unlike last—I did not trip running for the bus, skid down the pavement with my palms (and a can of tuna I was carrying for lunch) acting as brakes and...

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